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Marktforschung
Marketing
31,287
Betriebswirtschaftslehre
6,933
Business economics
6,896
Theorie
4,262
Theory
4,255
Deutschland
3,629
Marketingmanagement
3,524
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3,307
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3,265
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2,958
marketing
2,568
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2,093
United States
1,926
Economics
1,819
Consumer behaviour
1,809
Konsumentenverhalten
1,679
Strategisches Management
1,308
Agribusiness
1,104
Wirtschaftswissenschaft
995
Welt
964
World
957
Relationship marketing
935
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909
Werbung
852
Marketingtheorie
844
Marketing theory
837
Unternehmen
803
Brand management
763
Markenführung
754
Advertising
728
Agricultural and Food Policy
728
Market research
717
Innovation
699
Online-Marketing
680
Internet marketing
674
Demand and Price Analysis
652
Crop Production/Industries
640
Informatik
616
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602
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56
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
12
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Berekoven, Ludwig
5
Churchill, Gilbert A.
5
Donnelly, James H.
5
Eckert, Werner
5
Ellenrieder, Peter
5
Lehmann, Donald R.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Hüttner, Manfred
4
Kuß, Alfred
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Tull, Donald S.
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
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American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Springer Fachmedien Wiesbaden
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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SpringerLink / Bücher
11
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
9
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
Lehrbuch
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
Springer eBook Collection
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Managementwissen für Studium und Praxis
3
Marketing theory
3
Prentice-Hall international series in management
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Betriebswirtschaftliche Abhandlungen
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
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Source
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ECONIS (ZBW)
904
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10000349904
Saved in:
2
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10000707700
Saved in:
3
Applications of management sciences in
marketing
Montgomery, David B.
(
contributor
); …
-
1970
Persistent link: https://www.econbiz.de/10000049818
Saved in:
4
Handbook of modern
marketing
Buell, Victor P.
(
ed.
)
-
1970
Persistent link: https://www.econbiz.de/10000051483
Saved in:
5
Managerial analysis in
marketing
Sturdivant, Frederick D.
;
Stern, Louis W.
;
Grabner jr., …
-
1970
Persistent link: https://www.econbiz.de/10000051813
Saved in:
6
The intellectual ecology of mainstream
marketing
research : an inquiry into the place of
marketing
in the family of business disciplines
Clark, Terry D.
;
Key, Thomas Martin
;
Hodis, Monica
; …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
3
,
pp. 223-241
Persistent link: https://www.econbiz.de/10010364023
Saved in:
7
Marketing
in business management : text and readings
Shaw, Steven J.
;
Gittinger, C. McFerron
-
1963
Persistent link: https://www.econbiz.de/10002800624
Saved in:
8
Marketing
and business research
Heidingsfield, Myron S.
;
Eby jr., Frank H.
-
1962
Persistent link: https://www.econbiz.de/10002765592
Saved in:
9
Marketing
: principles and perspectives
Bearden, William O.
;
Ingram, Thomas N.
;
LaForge, Raymond W.
-
2007
-
5. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003039618
Saved in:
10
Marketing
: journal of research and management
2005-2010: Munich : Beck
;
2005-2010: Munich : Vahlen
-
1.2005 - 6.2010
Persistent link: https://www.econbiz.de/10002759850
Saved in:
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