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Marktforschung
Marketing
31,389
Markt
5,310
Market
5,091
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4,401
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3,980
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3,915
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3,645
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3,361
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2,941
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2,593
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2,452
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2,145
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2,137
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2,039
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2,031
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1,892
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1,889
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1,580
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1,399
market
1,344
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1,194
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1,186
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1,140
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1,002
Beziehungsmarketing
967
Werbung
892
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875
Marketingtheorie
839
Marketing theory
834
Brand management
815
Markenführung
803
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777
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754
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732
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728
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12
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Bendle, Neil T.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
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American Marketing Association
21
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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Europäische Hochschulschriften / 5
10
SpringerLink / Bücher
10
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Gabler Edition Wissenschaft
7
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
International journal of forecasting
6
Springer eBook Collection
6
International journal of market research
5
International journal of wine business research : IJWBR
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
JETRO books on-demand
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International's series in marketing
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Know-how to use
3
Marketing theory
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
Edward Elgar E-Book Archive
2
Electronic markets : the international journal on networked business
2
Entrepreneurship, Marketing, Innovation
2
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Source
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ECONIS (ZBW)
898
USB Cologne (EcoSocSci)
92
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Models of markets
Oxenfeldt, Alfred R.
(
contributor
); …
-
1963
Persistent link: https://www.econbiz.de/10000593682
Saved in:
2
Market
devices
Callon, Michel
(
ed.
);
Millo, Yuval
(
contributor
); …
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003513414
Saved in:
3
The relationship between unstructed information and
marketing
knowledge : an experiment in the US wine
market
Scorrano, Paola
;
Fait, Monica
;
Maizza, Amedeo
- In:
International journal of management practice : IJMP
8
(
2015
)
3
,
pp. 232-246
Persistent link: https://www.econbiz.de/10011544956
Saved in:
4
Millennials as luxury wine buyers in the United States?
Higgins, Lindsey
;
Wolf, Marianne McGarry
- In:
International journal of wine business research : IJWBR
28
(
2016
)
3
,
pp. 190-205
Persistent link: https://www.econbiz.de/10011563733
Saved in:
5
Market
response models for social
marketing
causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
6
Betriebliche Marktwirtschaftslehre
Fischer, Guido
-
1953
Persistent link: https://www.econbiz.de/10004245695
Saved in:
7
Marketing
-Analysen : Konzepte und Strategien im PC-Markt
Kauffmann, Manfred
-
1993
Persistent link: https://www.econbiz.de/10000340262
Saved in:
8
Strategisches
Marketing
Schwerdt, Ahron J.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003834621
Saved in:
9
Dynamic panel data model with limited-dependent variables : an application to the demand for tobacco
Labeaga, José M.
-
1992
Persistent link: https://www.econbiz.de/10000829664
Saved in:
10
Changing pattern of consumer demand for beer and soft drinks - a challenge to quality control and
marketing
: proceedings of a workshop org. by Industrial Coordination Unit, Fac. o...
1984
Persistent link: https://www.econbiz.de/10000723245
Saved in:
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