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Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.; Bradlow, Eric T. - In: Quantitative marketing and economics : QME 10 (2012) 4, pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
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Path data in marketing : an integrative framework and prospectus for model building
Hui, Sam K.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 320-335
Persistent link: https://www.econbiz.de/10003843333
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Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003774200
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Beyond conjoint analysis : advances in preference measurement
Netzer, Oded; Toubia, Olivier; Bradlow, Eric T.; Dahan, Ely - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 337-354
Persistent link: https://www.econbiz.de/10003774357
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Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre; Hutchinson, J. W.; Bradlow, Eric T.; … - In: Visual marketing : from attention to action ; …, (pp. 224-258). 2008
Persistent link: https://www.econbiz.de/10009260338
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Revisiting the workshop on quantitative marketing and structural econometrics
Gordon, Brett R.; Thomadsen, Raphael; Bradlow, Eric T.; … - In: Marketing science : the marketing journal of the … 30 (2011) 6, pp. 945-949
Persistent link: https://www.econbiz.de/10009427842
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Automated marketing research using online customer reviews
Lee, Thomas Y.; Bradlow, Eric T. - In: Journal of marketing research : JMR 48 (2011) 5, pp. 881-894
Persistent link: https://www.econbiz.de/10009355021
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Measuring multichannel advertising response
Zantedeschi, Daniel; Feit, Elea McDonnell; Bradlow, Eric T. - In: Management science : journal of the Institute for … 63 (2017) 8, pp. 2706-2728
Persistent link: https://www.econbiz.de/10011741415