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Marktforschung
Marketing
31,426
Marketingmanagement
3,881
Marketing management
3,679
Marketing theory
3,227
Marketingtheorie
3,079
Theorie
2,850
Theory
2,836
marketing
2,596
Deutschland
2,486
Consumer behaviour
2,206
Germany
2,126
Konsumentenverhalten
2,055
Kultursektor
1,951
Cultural sector
1,945
Creative industries
1,909
Kreativsektor
1,869
USA
1,633
United States
1,459
Management
1,333
Relationship marketing
1,213
Strategisches Management
1,190
Beziehungsmarketing
1,169
Agribusiness
1,103
Innovation
1,046
Brand management
957
Markenführung
927
Kreativität
902
Werbung
901
Creativity
885
Market research
873
Economics
853
Advertising
787
Welt
786
World
778
Online-Marketing
744
Internet marketing
739
Agricultural and Food Policy
728
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652
Crop Production/Industries
640
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14
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Malhotra, Naresh K.
31
Koschnick, Wolfgang J.
12
Hruschka, Harald
11
Green, Paul E.
10
Kotler, Philip
9
Sheth, Jagdish N.
8
Tadajewski, Mark
8
Belk, Russell W.
7
Birks, David F.
7
Wind, Yoram
7
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Grewal, Rajdeep
5
Herrmann, Andreas
5
Hildebrandt, Lutz
5
Hunt, Shelby D.
5
Lehmann, Donald R.
5
Parsons, Leonard J.
5
Pride, William M.
5
Roberts, John H.
5
Scharf, Andreas
5
Schubert, Bernd
5
Stremersch, Stefan
5
Alderson, Wroe
4
Alexander, Ralph S.
4
Bijmolt, Tammo H. A.
4
Cross, James S.
4
DeSarbo, Wayne S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hamilton, Rebecca W.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Schwarzkopf, Stefan
4
Wedel, Michel
4
Wieringa, Jaap E.
4
Winer, Russell S.
4
Zaltman, Gerald
4
Ahsen, Anette von
3
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American Marketing Association
25
European Society for Opinion and Marketing Research
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Deutscher Marketing-Verband
3
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Seminar on market modelling
3
AMACOM
2
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Springer Fachmedien Wiesbaden
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
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Review of marketing research
13
SpringerLink / Bücher
13
Journal of marketing management : MM
10
SAGE library in marketing
10
Europäische Hochschulschriften / 5
9
Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of macromarketing : examining the interactions among markets, marketing, and society
9
Journal of marketing research : JMR
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of business research : JBR
8
The development of marketing theory and its philosophical underpinnings
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
International journal of market research
6
Journal of historical research in marketing
6
Journal of marketing
6
Journal of the Academy of Marketing Science
6
Springer eBook Collection
6
Critical marketing : defining the field
5
International series in quantitative marketing
5
Marketing : ZFP ; journal of research and management
5
European journal of marketing : EJM
4
Fundamentals of marketing research ; Vol. 1
4
Fundamentals of marketing research ; Vol. 6
4
JETRO books on-demand
4
Journal of business economics : JBE
4
Journal of business-to-business marketing
4
Lehrbuch
4
Marketing intelligence & planning
4
Marketing theory
4
Organisation und praktische Anwendung
4
Springer eBook Collection / Business and Management
4
The nature and scope of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
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Source
All
ECONIS (ZBW)
1,072
USB Cologne (EcoSocSci)
91
OLC EcoSci
14
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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1
Some reflections on the state of business-to-business
marketing
research
Tzempelikos, Nektarios
- In:
Journal of business-to-business marketing
29
(
2022
)
2
,
pp. 119-130
Persistent link: https://www.econbiz.de/10013359015
Saved in:
2
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
3
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
4
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
5
Marketing
Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
6
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
7
Marketing
letters : a journal of research in
marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
8
Marketing
: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
9
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
10
Marketing
Beckman, Theodore N.
;
Davidson, William R.
-
1967
-
8. ed
Persistent link: https://www.econbiz.de/10000674791
Saved in:
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