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Marktforschung
Marketing
31,432
Branchenentwicklung
7,596
Sector development
7,081
Deutschland
4,300
Marketingmanagement
3,579
Germany
3,564
Marketing management
3,359
Theorie
2,827
Theory
2,798
marketing
2,597
Unternehmenspolitik
2,478
USA
2,009
Consumer behaviour
1,900
United States
1,793
Konsumentenverhalten
1,769
Corporate policy
1,506
Management
1,498
Strategisches Management
1,364
Welt
1,223
World
1,204
Agribusiness
1,103
Relationship marketing
973
Beziehungsmarketing
948
Innovation
908
Werbung
864
Economics
857
Industrie
833
Unternehmen
833
Marketingtheorie
826
Marketing theory
819
Brand management
801
Markenführung
792
Advertising
735
Agricultural and Food Policy
728
Online-Marketing
726
Market research
720
Internet marketing
719
Manufacturing industries
697
India
682
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22
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17
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6
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Koschnick, Wolfgang J.
12
Malhotra, Naresh K.
10
Hruschka, Harald
9
Kotler, Philip
8
Birks, David F.
6
Green, Paul E.
6
Leeflang, Peter
6
Peter, Jerome Paul
6
Donnelly, James H.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Sheth, Jagdish N.
5
Wind, Yoram
5
Alexander, Ralph S.
4
Cross, James S.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hamilton, Rebecca W.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Wieringa, Jaap E.
4
Ahsen, Anette von
3
Baumgartner, Hans
3
Beckman, Theodore N.
3
Belk, Russell W.
3
Berekoven, Ludwig
3
Bieger, Thomas
3
Bijmolt, Tammo H. A.
3
Bossle, Rudolf
3
Boyd, Harper W.
3
Buber, Renate
3
Buell, Victor P.
3
Chisnall, Peter M.
3
Davidson, William R.
3
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American Marketing Association
21
Springer Fachmedien Wiesbaden
5
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Deutscher Marketing-Verband
3
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
European Society for Opinion and Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
Association nationale du marketing / Conseil scientifique
1
BDW, Deutscher Kommunikationsverband
1
Bain & Company <Boston, Mass.>
1
Bangladesh Small and Cottage Industries Corporation <Dhaka>
1
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
1
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SpringerLink / Bücher
12
Europäische Hochschulschriften / 5
9
Journal of business research : JBR
8
Journal of marketing research : JMR
8
Springer eBook Collection
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Gabler Edition Wissenschaft
6
International journal of forecasting
6
International journal of market research
5
International series in quantitative marketing
5
Journal of marketing management : MM
5
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Lehrbuch
4
Marketing intelligence & planning
4
Organisation und praktische Anwendung
4
Review of marketing research
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of market research : JMRS ; the journal of the Market Research Society
3
International journal of wine business research : IJWBR
3
International's series in marketing
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Journal of marketing research
3
Know-how to use
3
Marketing theory
3
Schriften zur Handelsforschung
3
The handbook of marketing research : uses, misuses, and future advances
3
UTB / Management
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
Consumer perception of product risks and benefits
2
Developments in marketing science
2
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Source
All
ECONIS (ZBW)
905
USB Cologne (EcoSocSci)
91
OLC EcoSci
13
EconStor
4
USB Cologne (business full texts)
3
BASE
1
RePEc
1
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1
The sporting goods industry : history, practices and products
Lipsey, Richard A.
-
2006
medicine and product liability; sports
marketing
, including licensing, endorsement and sponsorship; the use of traditional …
Persistent link: https://www.econbiz.de/10003316460
Saved in:
2
Long-term impact of
marketing
: a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
Saved in:
3
Marketing
study guide
Lancaster, Geoffrey
-
2018
Persistent link: https://www.econbiz.de/10011823124
Saved in:
4
Marketing
für Kaffee - Besonderheiten und Beispiele
Menz, Marco
;
Gonzáles Mercado, Laura María
;
Schiller, …
-
2018
Persistent link: https://www.econbiz.de/10011975028
Saved in:
5
Marktschwankungen und Unternehmerpolitik : Eine Untersuchung über die Mittel u. Möglichkeiten der Unternehmerpolitik, sich den Marktschwankungen gegenüber richtig zu verhalten
Pauls, Hans-Friedrich
-
1953
Persistent link: https://www.econbiz.de/10000523522
Saved in:
6
Marktforschungsbeziehungen: Ergebnisse einer empirischen Studie zur Wirkung der Geschäftspolitik von Marktforschungsinstituten auf Kundenzufriedenheit, -Vertrautheit und -Commitmen...
Ivens, Björn Sven
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 257-276
Persistent link: https://www.econbiz.de/10001709450
Saved in:
7
Die Nutzung von Kundenverkehrsuntersuchungen für die standortbezogene
Unternehmenspolitik
der Warenhäuser : dargestellt am Beispiel der BAG-Untersuchung
Achenbach, Christoph
-
1989
Persistent link: https://www.econbiz.de/10013352335
Saved in:
8
Marketing
research in Japan : from its emergence to the present
Synodinos, Nicolaos E.
;
Kabayashi, Kazuo
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
1
,
pp. 121-153
Persistent link: https://www.econbiz.de/10003714069
Saved in:
9
An analysis of the Philippine retail structure : a survey for GfK Asia Pte., Ltd (Philippines)
Priester, Timo
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003336013
Saved in:
10
Chancen und Risiken der aktuellen wirtschaftlichen Lage für Verlage : Ergebnisse einer empirischen Studie
Jungels, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003914614
Saved in:
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