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Linking practitioner dilemmas and research metrics across an integrated marketing curriculum
Flight, Richard L. - In: Journal of marketing education : JME 43 (2021) 3, pp. 317-332
Persistent link: https://www.econbiz.de/10012662596
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Early validation of high-tech startups by using (big) data
Ahmed, Saad; Kjørstad, Marianne; Muller, Gerrit; … - In: International journal of innovation management : IJIM 27 (2023) 5, pp. 1-23
Persistent link: https://www.econbiz.de/10014500610
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Anatomy of a scan : digital market intelligence and economic literacy in the MBA curriculum
Carter, E. Vincent - In: Journal of education for business 88 (2013) 4, pp. 194-201
Persistent link: https://www.econbiz.de/10009767866
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Fostering entrepreneurship in higher education, by problem-based learning
Santateresa, P. I. - In: Education tools for entrepreneurship : creating an …, (pp. 167-182). 2016
Persistent link: https://www.econbiz.de/10011413570
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The undergraduate marketing research course : two decades of change
Bridges, Eileen - In: Journal of marketing education : JME 43 (2021) 3, pp. 285-297
Persistent link: https://www.econbiz.de/10012662592
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Student interest in client-sponsored projects : the quest for engagement in marketing research courses
Yuksel, Mujde; Smith, Andrew N.; Smith, Robert S.; … - In: Journal of marketing education : JME 43 (2021) 3, pp. 354-370
Persistent link: https://www.econbiz.de/10012662598
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Teaching the online marketing research course for MBA students
Peterson, Mark - In: Journal of marketing education : JME 43 (2021) 3, pp. 371-385
Persistent link: https://www.econbiz.de/10012662600
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VITA in a marketing research course : it's not just for accounting students anymore
Szendrey, Julie - In: Journal of education for business 97 (2022) 6, pp. 419-427
Persistent link: https://www.econbiz.de/10013361836
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Big data and the future of knowledge production in marketing research : ethics, digital traces, and abductive reasoning
Oliver, Mathieu Alemany; Vayre, Jean-Sébastien - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 5-13
Persistent link: https://www.econbiz.de/10011380425
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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember
Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714
Persistent link: https://www.econbiz.de/10012794281