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Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr - In: Argumenta oeconomica (2011) 2, pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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Key determinants of marketing research effectiveness
Tarka, Piotr - In: The Poznań University of Economics review 12 (2012) 1, pp. 40-50
Persistent link: https://www.econbiz.de/10009560120
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Managers' beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
Tarka, Piotr - In: Management decision : MD 55 (2017) 5, pp. 987-1005
Persistent link: https://www.econbiz.de/10011673042
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A scale for testing of knowledge on the effective marketing research processes : multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
Tarka, Piotr - In: Journal of marketing analytics : JMA 7 (2019) 2, pp. 94-121
Persistent link: https://www.econbiz.de/10012113470
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The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr - In: International journal of market research : JMRS ; the … 60 (2018) 1, pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
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The influence of macroeconomic factors on the financial expenditures and development of the marketing research
Tarka, Piotr - In: Journal of economics & management 22 (2015) 4, pp. 151-161
Persistent link: https://www.econbiz.de/10011534412