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~subject:"Marktforschung"
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Marktforschung
Consumer behaviour
39
Konsumentenverhalten
39
Online retailing
14
Online-Handel
14
Preismanagement
10
Pricing strategy
10
Compulsive buying
7
Kaufsucht
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Sales promotion
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Verkaufsförderung
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Market research
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E-commerce
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Einzelhandel
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Electronic Commerce
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Gerechtigkeit
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Justice
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Low-cost strategy
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Niedrigpreisstrategie
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Relationship marketing
5
Retail trade
5
Theorie
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Theory
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Beziehungsmarketing
4
Measurement
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Messung
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Customer satisfaction
3
Daily deals
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Kundenzufriedenheit
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Perception
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Price promotions
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Rabatt
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Rebate
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Risiko
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USA
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United States
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Bounded-rational decisions
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English
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Tarka, Piotr
6
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Argumenta oeconomica
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of economics & management
1
Journal of marketing analytics : JMA
1
Management decision : MD
1
The Poznań University of Economics review
1
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ECONIS (ZBW)
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1
Measurement, reliability and scales construction in a view of classical true-score theory
Tarka, Piotr
- In:
Argumenta oeconomica
(
2011
)
2
,
pp. 65-99
Persistent link: https://www.econbiz.de/10009425933
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2
Key determinants of marketing research effectiveness
Tarka, Piotr
- In:
The Poznań University of Economics review
12
(
2012
)
1
,
pp. 40-50
Persistent link: https://www.econbiz.de/10009560120
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3
Managers' beliefs about marketing research and information use in decisions in context of the bounded-rationality theory
Tarka, Piotr
- In:
Management decision : MD
55
(
2017
)
5
,
pp. 987-1005
Persistent link: https://www.econbiz.de/10011673042
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4
A scale for testing of knowledge on the effective marketing research processes : multiple-group confirmatory (MGCFA) and multiple indicators-multiple causes (MIMIC) approach
Tarka, Piotr
- In:
Journal of marketing analytics : JMA
7
(
2019
)
2
,
pp. 94-121
Persistent link: https://www.econbiz.de/10012113470
Saved in:
5
The views and perceptions of managers on the role of marketing research in decision making
Tarka, Piotr
- In:
International journal of market research : JMRS ; the …
60
(
2018
)
1
,
pp. 67-87
Persistent link: https://www.econbiz.de/10011878093
Saved in:
6
The influence of macroeconomic factors on the financial expenditures and development of the marketing research
Tarka, Piotr
- In:
Journal of economics & management
22
(
2015
)
4
,
pp. 151-161
Persistent link: https://www.econbiz.de/10011534412
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