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Marktforschung
Marketing
31,280
Marketingmanagement
16,941
Marketing management
16,355
Theorie
4,293
Theory
4,270
Consumer behaviour
4,176
Konsumentenverhalten
4,035
Deutschland
3,469
Verkauf
3,467
Selling
3,144
Germany
3,063
Relationship marketing
2,827
Beziehungsmarketing
2,787
marketing
2,562
USA
2,401
United States
2,210
Strategisches Management
2,018
Brand management
1,950
Markenführung
1,931
Online-Marketing
1,678
Internet marketing
1,649
Management
1,505
Innovation
1,376
Werbung
1,369
Unternehmenserfolg
1,269
Firm performance
1,219
Advertising
1,211
Strategic management
1,207
Marketing theory
1,155
Marketingtheorie
1,148
Market research
1,109
Agribusiness
1,103
Social Web
1,071
Social web
1,068
SME
1,056
KMU
1,043
Internationales Marketing
992
International marketing
937
Electronic Commerce
915
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203
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84
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Book / Working Paper
929
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448
Journal
70
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Article in journal
351
Aufsatz in Zeitschrift
351
Hochschulschrift
113
Collection of articles of several authors
104
Sammelwerk
104
Graue Literatur
102
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102
Aufsatz im Buch
97
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97
Thesis
87
Lehrbuch
82
Textbook
73
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69
Bibliography included
69
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67
Konferenzschrift
56
Working Paper
42
Arbeitspapier
39
Conference proceedings
37
Handbook
20
Handbuch
20
Festschrift
19
Case study
18
Fallstudie
18
Glossar enthalten
15
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15
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
8
Bibliografie
7
Ratgeber
7
Enzyklopädie
6
Fallstudiensammlung
5
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5
No longer published / No longer aquired
5
Collection of articles written by one author
4
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4
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4
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4
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3
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962
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442
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29
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9
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8
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3
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2
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1
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Malhotra, Naresh K.
14
Koschnick, Wolfgang J.
12
Hruschka, Harald
10
Kotler, Philip
10
Sheth, Jagdish N.
8
Wind, Yoram
8
Green, Paul E.
7
Hawkins, Del I.
7
Herrmann, Andreas
7
Peter, Jerome Paul
7
Albers, Sönke
6
Birks, David F.
6
Hanssens, Dominique M.
6
Kumar, V.
6
Leeflang, Peter
6
Bauer, Hans H.
5
Bieger, Thomas
5
Donnelly, James H.
5
Farris, Paul W.
5
Homburg, Christian
5
Lehmann, Donald R.
5
Mothersbaugh, David L.
5
Parsons, Leonard J.
5
Pride, William M.
5
Roberts, John H.
5
Scharf, Andreas
5
Schubert, Bernd
5
Wildner, Raimund
5
Winer, Russell S.
5
Alexander, Ralph S.
4
Baier, Daniel
4
Bijmolt, Tammo H. A.
4
Cross, James S.
4
Day, Ralph L.
4
Ferrell, Odies C.
4
Franses, Philip Hans
4
Harker, Patrick T.
4
Hildebrandt, Lutz
4
Kuß, Alfred
4
Lindgreen, Adam
4
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Institution
All
American Marketing Association
22
European Society for Opinion and Marketing Research
8
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Springer Fachmedien Wiesbaden
4
Edward Elgar Publishing
3
European Association for Industrial Marketing Research
3
GfK-Nürnberg e.V.
3
Market Research Society
3
AMACOM
2
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
Deutscher Marketing-Verband
2
Esomar
2
European Marketing Academy
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Harvard Graduate School of Business Administration
2
Haupt Verlag
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Advertising Research Foundation
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
American Management Association / Marketing Division
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
Arbeitskreis Deutscher Marktforschungsinstitute
1
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Published in...
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Europäische Hochschulschriften / 5
17
SpringerLink / Bücher
14
Journal of business research : JBR
12
Journal of marketing research : JMR
12
Journal of the Academy of Marketing Science
12
Marketing intelligence & planning
11
Gabler Edition Wissenschaft
10
Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing management : MM
8
Springer eBook Collection
8
Jahrbuch der Absatz- und Verbrauchsforschung
7
Journal of business economics : JBE
7
Review of marketing research
7
International journal of forecasting
6
International journal of market research
6
International journal of wine business research : IJWBR
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Springer eBook Collection / Business and Management
6
AMS review : official publication of the Academy of Marketing Science
5
International series in quantitative marketing
5
Journal of business-to-business marketing
5
Journal of marketing
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
4
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Entscheidungsunterstützung für ökonomische Probleme
4
Fundamentals of marketing research ; Vol. 1
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
JETRO books on-demand
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
Journal of retailing and consumer services
4
Lehrbuch
4
Marketing letters : a journal of research in marketing
4
Marketing theory
4
Organisation und praktische Anwendung
4
Prentice-Hall international series in management
4
The handbook of marketing research : uses, misuses, and future advances
4
Arbeitspapier / Institut für Marketing, Universität Mannheim
3
Beiträge zur betriebswirtschaftlichen Forschung
3
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Source
All
ECONIS (ZBW)
1,332
USB Cologne (EcoSocSci)
92
OLC EcoSci
13
EconStor
5
USB Cologne (business full texts)
3
BASE
1
RePEc
1
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41
Marketing
handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
42
Jahrbuch der Absatz- und Verbrauchsforschung
Gesellschaft für Konsum-, Markt- und Absatzforschung
-
Berlin : Duncker & Humblot
;
anfangs: [Wiesbaden] : …
;
…
-
1.1954/55 - 54.2008
Persistent link: https://www.econbiz.de/10000349904
Saved in:
43
Modern
marketing
management : selected readings
Lawrence, Raymond John
-
1971
Persistent link: https://www.econbiz.de/10000327968
Saved in:
44
Modern
marketing
strategy
Bursk, Edward Collins
(
contributor
); …
-
1964
Persistent link: https://www.econbiz.de/10000329053
Saved in:
45
Marketing
-Analysen : Konzepte und Strategien im PC-Markt
Kauffmann, Manfred
-
1993
Persistent link: https://www.econbiz.de/10000340262
Saved in:
46
Marketing
: ZFP ; journal of research and management
München : Beck
;
München : Vahlen
;
1979-1994: München …
;
…
-
1.1979 -
Persistent link: https://www.econbiz.de/10000366568
Saved in:
47
Marketingfaktor Stimmungen : Grundlagen, Aktionsinstrumente, Fallbeispiele
Silberer, Günter
-
1996
Persistent link: https://www.econbiz.de/10000322054
Saved in:
48
The journal of consumer
marketing
Bingley : Emerald Publishing Limited
;
1983-[?]: Santa …
;
…
-
1.1983/84; 2.1985 -
Persistent link: https://www.econbiz.de/10000445912
Saved in:
49
Marketing
Heidingsfield, Myron Samuel
-
1968
-
2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
Saved in:
50
Cases for analysis in
marketing
Talarzyk, W. W.
;
Talarzyk, W. Wayne
-
1977
Persistent link: https://www.econbiz.de/10000680448
Saved in:
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