//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktsegmentierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The challenge of digital marke...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktsegmentierung
Theorie
23
Theory
23
Innovation
17
Consumer behaviour
16
Konsumentenverhalten
16
Marketing management
15
Marketingmanagement
15
International marketing
14
Internationales Marketing
14
Marketing
14
Marktforschung
11
Innovation diffusion
10
Innovationsdiffusion
10
Firm performance
9
USA
9
United States
9
Advertising
8
Indien
8
Marketing theory
8
Marketingtheorie
8
Unternehmenserfolg
8
India
7
Market research
7
Verbraucher
7
Werbung
7
Brand management
6
Corporate social responsibility
6
Führungskräfte
6
Managers
6
Markenführung
6
Market segmentation
6
Mathematisches Modell
6
Vereinigte Staaten
6
Beziehungsmarketing
5
Bundling strategy
5
Conjoint analysis
5
Conjoint-Analyse
5
Corporate Social Responsibility
5
Leistungsbündel
5
more ...
less ...
Type of publication
All
Book / Working Paper
5
Article
1
Type of publication (narrower categories)
All
Collection of articles of several authors
4
Collection of articles written by one author
4
Sammelwerk
4
Sammlung
4
Article in journal
1
Aufsatz in Zeitschrift
1
Festschrift
1
more ...
less ...
Language
All
English
6
Author
All
Wind, Yoram
6
Sheth, Jagdish N.
4
Arabie, Phipps
1
Bell, David R.
1
Carmone, Frank J.
1
Frank, Ronald E.
1
Green, Paul E.
1
Jain, Arun K.
1
Massy, William F.
1
Moskowitz, Howard R.
1
Rao, Vithala R.
1
Thomas, Robert J.
1
more ...
less ...
Published in...
All
Legends in marketing
4
Prentice-Hall international series in management
1
Review of marketing research
1
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
-
2011
Persistent link: https://www.econbiz.de/10009270370
Saved in:
2
Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
Saved in:
3
Marketing research and modeling
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337117
Saved in:
4
Market segmentation
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337119
Saved in:
5
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
Saved in:
6
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->