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~subject:"Marktsegmentierung"
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Marktsegmentierung
Marktforschung
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Paul E. Green
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Wind, Yoram
6
Sheth, Jagdish N.
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Arabie, Phipps
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Bell, David R.
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Carmone, Frank J.
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Frank, Ronald E.
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Green, Paul E.
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Jain, Arun K.
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Massy, William F.
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Moskowitz, Howard R.
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Legends in marketing
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Prentice-Hall international series in management
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ECONIS (ZBW)
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Yoram "Jerry" Wind's contributions to marketing
Wind, Yoram
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2011
Persistent link: https://www.econbiz.de/10009270370
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Market segmentation
Frank, Ronald E.
;
Massy, William F.
;
Wind, Yoram
-
1972
Persistent link: https://www.econbiz.de/10000050370
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3
Marketing research and modeling
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337117
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4
Market segmentation
Wind, Yoram
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2014
Persistent link: https://www.econbiz.de/10010337119
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5
Organizational buying behavior
Wind, Yoram
-
2014
Persistent link: https://www.econbiz.de/10010337123
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6
Clustering and segmentation
Green, Paul E.
;
Moskowitz, Howard R.
;
Arabie, Phipps
; …
-
2017
Persistent link: https://www.econbiz.de/10011634248
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