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~subject:"Marktsegmentierung"
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Marktsegmentierung
identification
1,102
Identification
988
segmentation
659
Segmentation
549
Consumer behaviour
425
Konsumentenverhalten
398
Theorie
297
Theory
253
Market segmentation
221
Schätztheorie
188
Schätzung
187
Estimation theory
178
Estimation
169
VAR-Modell
140
Nostalgia
122
VAR model
122
Schock
110
Shock
96
Relationship marketing
90
Beziehungsmarketing
86
Monetary policy
83
Wirkungsanalyse
83
nostalgia
82
Impact assessment
81
Cluster analysis
79
Geldpolitik
76
Tourism
74
Holiday behaviour
73
Urlaubsverhalten
73
Nichtparametrisches Verfahren
70
Tourismus
70
Clusteranalyse
68
USA
68
banking system
68
Arbeitsmarktsegmentation
65
Labour market segmentation
65
Brand management
63
Nonparametric statistics
63
Markenführung
62
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11
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10
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4
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3
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English
203
German
4
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1
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Chawla, Deepak
5
Gomez-Arias, J. Tomas
3
Neslin, Scott A.
3
Sands, Sean
3
Sondhi, Neena
3
Bar-Gill, Oren
2
Bolar, Kartikeya
2
Bulchand-Gidumal, Jacques
2
Clarke, Ann Højbjerg
2
Daniel, Ines
2
Dolnicar, Sara
2
Eusébio, Celeste
2
Ferraro, Carla
2
Freytag, Per V.
2
Glancy, David
2
Iniesta-Bonillo, M. Ángeles
2
Kim, Seongseop
2
Kolhede, Eric
2
Kopalle, Praveen K.
2
Krainer, John
2
Kurtzman, Robert
2
Mallya, Jyothi
2
Namin, Aidin
2
Nichols, Joseph B.
2
Payini, Valsaraj
2
Prayag, Girish
2
Rodríguez-Castelán, Carlos
2
Sun, Baohong
2
Sun, Yacheng
2
Swaminathan, Vanitha
2
Sánchez-Fernández, Raquel
2
Vazquez, Emmanuel
2
Abdullahi Auwal Gindi
1
Abele, Steffen
1
Ackerman, Joshua M.
1
Adcock, C. J.
1
Afèche, Philipp
1
Aggarwal, Himanshu
1
Aggarwal, Sugandha
1
Agrawal, Shalu
1
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Journal of retailing and consumer services
8
International journal of wine business research
5
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
5
Management science : journal of the Institute for Operations Research and the Management Sciences
5
Journal of business research : JBR
4
Journal of food products marketing
4
Journal of marketing analytics : JMA
4
Journal of travel and tourism marketing
4
Marketing intelligence & planning
4
European journal of marketing : EJM
3
International journal of contemporary hospitality management
3
International journal of hospitality management
3
International journal of retail & distribution management
3
International journal of wine business research : IJWBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
3
Journal of revenue and pricing management
3
Journal of strategic marketing
3
Market : review for marketing theory and practice
3
The journal of business & industrial marketing
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Economic modelling
2
Economic research
2
European journal of operational research : EJOR
2
International journal of bank marketing
2
International journal of business information systems : IJBIS
2
International marketing review
2
International review on public and non-profit marketing
2
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
2
Journal of international consumer marketing
2
Journal of internet commerce
2
Journal of vacation marketing
2
Journal of vacation marketing : an international journal
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Schriften zum innovativen Marketing
2
SpringerLink / Bücher
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of real estate finance and economics
2
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ECONIS (ZBW)
207
EconStor
1
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Der Einsatz moderner Segmentierungsverfahren zur Unterstützung einer differenzierten Kundenbindungspolitik : konzeptionelle und methodische Aspekte einer Kundenbindungssegmentierun...
Deyle, Hanno-G.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003561591
Saved in:
2
The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.
;
Sun, Yacheng
;
Neslin, Scott A.
; …
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
2
,
pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
Saved in:
3
Informality and
segmentation
in the Mexican labor market
Alcaraz, Carlo
;
Chiquiar, Daniel
;
Salcedo, Alejandrina
-
2015
workers would prefer to have a formal job. While this result provides evidence of the presence of some
segmentation
in the …
Persistent link: https://www.econbiz.de/10011399078
Saved in:
4
Stakeholder cross-impact analysis : a
segmentation
method
Mariconda, Simone
;
Lurati, Francesco
- In:
Corporate communications : an international journal
20
(
2015
)
3
,
pp. 276-290
Persistent link: https://www.econbiz.de/10011401364
Saved in:
5
New approach to customer
segmentation
based on changes in customer value
Hosseini, Monireh
;
Shabani, Mostafa
- In:
Journal of marketing analytics : JMA
3
(
2015
)
3
,
pp. 110-121
Persistent link: https://www.econbiz.de/10011416878
Saved in:
6
A picture is worth a thousand words : segmenting consumers by Facebook profile images
Vilnai-Yavetz, Iris
;
Tifferet, Sigal
- In:
Journal of interactive marketing : a quarterly …
32
(
2015
),
pp. 53-69
Persistent link: https://www.econbiz.de/10011422797
Saved in:
7
Online shopper
segmentation
based on lifestyles : an exploratory study in India
Pandey, Shweta
;
Chawla, Deepak
;
Venkatesh, Umashankar
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 21-41
Persistent link: https://www.econbiz.de/10011432390
Saved in:
8
Housing market differentiation : the cases of Yenimahalle and Çankaya in Ankara
Alkan, Leyla
- In:
International journal of strategic property management
19
(
2015
)
1
,
pp. 13-26
Persistent link: https://www.econbiz.de/10011302972
Saved in:
9
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
Saved in:
10
Identification
of segments for overseas tourists playing golf in spain : a latent class approach
Ramírez-Hurtado, José M.
;
Berbel-Pineda, Juan M.
- In:
Journal of hospitality marketing & management
24
(
2015
)
5/6
,
pp. 652-680
Persistent link: https://www.econbiz.de/10011349949
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