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The "I designed it myself" effect in mass customization
Franke, Nikolaus; Schreier, Martin; Kaiser, Ulrike - In: Management science : journal of the Institute for … 56 (2010) 1, pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus; Schreier, Martin - In: The journal of product innovation management : an … 27 (2010) 7, pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
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Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus; Schreier, Martin - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
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Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus; Keinz, Peter; Schreier, Martin - In: The journal of product innovation management : an … 25 (2008) 6, pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
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Customization in luxury brands: can valentino get personal?
Moreau, C. Page; Prandelli, Emanuela; Schreier, Martin; … - In: Journal of marketing research 57 (2020) 5, pp. 937-947
Persistent link: https://www.econbiz.de/10012271990