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~subject:"Mass Customization"
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Mass Customization
Consumer behaviour
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Innovation
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Innovation management
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Innovationsmanagement
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Customer integration
12
Kundenintegration
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New product development
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Product design
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crowdsourcing
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new products
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user innovation
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Brand management
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Luxury goods
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Luxusgüter
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Markenführung
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Unternehmensgründung
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Zahlungsbereitschaft
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Zahlungsbereitschaftsanalyse
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user design
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Artificial intelligence
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Co-creation
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Schreier, Martin
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Franke, Nikolaus
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Kaiser, Ulrike
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The journal of product innovation management : an international publication of the Product Development & Management Association
2
Journal of marketing research
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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Why customers value self-designed products : the importance of process effort and enjoyment
Franke, Nikolaus
;
Schreier, Martin
- In:
The journal of product innovation management : an …
27
(
2010
)
7
,
pp. 1020-1031
Persistent link: https://www.econbiz.de/10008736803
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2
Product uniqueness as a driver of customer utility in mass customization
Franke, Nikolaus
;
Schreier, Martin
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 93-107
Persistent link: https://www.econbiz.de/10003703875
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3
The "I designed it myself" effect in mass customization
Franke, Nikolaus
;
Schreier, Martin
;
Kaiser, Ulrike
- In:
Management science : journal of the Institute for …
56
(
2010
)
1
,
pp. 125-140
Persistent link: https://www.econbiz.de/10003946178
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4
Complementing mass customization toolkits with user communities : how peer input improves customer self-design
Franke, Nikolaus
;
Keinz, Peter
;
Schreier, Martin
- In:
The journal of product innovation management : an …
25
(
2008
)
6
,
pp. 546-559
Persistent link: https://www.econbiz.de/10003761027
Saved in:
5
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
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