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Breaking the measurement and evaluation deadlock : a new approach and model
Macnamara, Jim - In: Journal of communication management : an international … 19 (2015) 4, pp. 371-387
Persistent link: https://www.econbiz.de/10011449024
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Creating business value through corporate communication : a theory-based framework and its practical application
Zerfaß, Ansgar; Viertmann, Christine - In: Journal of communication management : an international … 21 (2017) 1, pp. 68-81
Persistent link: https://www.econbiz.de/10011600014
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Agile communication evaluation and measurement
Van Ruler, Betteke - In: Journal of Communication Management 23 (2019) 3, pp. 265-280
measurement and to challenge assumptions of goal-oriented and organization-centric approaches to evaluation and measurement … theory, communication evaluation approaches and what agility means for communication measurement. Findings Agility teaches … implications of agile evaluation and measurement mean a total change for practice as well as for communication measurement and …
Persistent link: https://www.econbiz.de/10014851426
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ROI for technology projects : measuring and delivering value
Roulstone, D. Brian - 2007
Persistent link: https://www.econbiz.de/10003504090
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Public relations measurement and evaluation
Macnamara, Jim - In: Public Relations, (pp. 249-273). 2021
Persistent link: https://www.econbiz.de/10012504926
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Conceptualizing quantitative research in public relations
Grunig, James E. - In: Public relations metrics : research and evaluation, (pp. 88-119). 2008
Persistent link: https://www.econbiz.de/10003753830
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Evaluation : Unternehmensrealität, Messbarkeit und Durchsetzbarkeit
Lies, Jan - In: Public Relations : ein Handbuch, (pp. 100-105). 2008
Persistent link: https://www.econbiz.de/10003767115
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Aspekte der integrierten Unternehmenskommunikation - Begriff, Auswirkung und Messung
Grove Ditlevsen, Marianne - In: Kooperation und Effizienz in der …, (pp. 15-29). 2006
Persistent link: https://www.econbiz.de/10003322861
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Aspekte der integrierten Unternehmenskommunikation : Begriff, Auswirkung und Messung
Grove Ditlevsen, Marianne - In: Kooperation und Effizienz in der …, (pp. 15-29). 2008
Persistent link: https://www.econbiz.de/10003700639
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Communication evluation and measurement : skills, practices and utilization in European organizations
Zerfaß, Ansgar; Verc̆ic̆, Dejan; Volk, Sophia Charlotte - In: Corporate communications : an international journal 22 (2017) 1, pp. 2-18
Persistent link: https://www.econbiz.de/10011599988