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Decision drivers for outsourcing media buying services
Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183
Persistent link: https://www.econbiz.de/10010408088
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An analysis of competition and displacement of business among media forms in the advertising media arket of Pakistan
Bakhtawar, Barira; Latif, Faiza; Kamal, Asifa - In: The Lahore journal of business 10 (2021) 1, pp. 121-147
Persistent link: https://www.econbiz.de/10012813533
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Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria; Novák, Michal; Kincl, Tomáš; … - In: Acta oeconomica Pragensia : vědecký časopis Vysoke … 26 (2018) 2, pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
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Developments in advertising markets and their effects on media companies
Rimscha, M. Bjørn von; Riemann, Robin - In: De Gruyter handbook of media economics, (pp. 185-200). 2024
Persistent link: https://www.econbiz.de/10014538894
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Media context : a literature review and research agenda
Jørgensen, René Haldborg; Knudsen, Gry Høngsmark - In: Journal of marketing management : JMM ; journal of the … 38 (2022) 17/18, pp. 1937-1957
Persistent link: https://www.econbiz.de/10014234267
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Ad blocking
Gritckevich, Aleksandr; Katona, Zsolt; Sárváry, Miklós - In: Management science : journal of the Institute for … 68 (2022) 6, pp. 4703-4724
Persistent link: https://www.econbiz.de/10013369115
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Strategic complementarities in a model of commercial media bias
Kerkhof, Anna; Münster, Johannes - 2023
Media content is an important privately supplied public good. While it has been shown that contributions to a public good crowd out other contributions in many cases, the issue has not been thoroughly studied for media markets yet. We show that in a standard model of commercial media bias,...
Persistent link: https://www.econbiz.de/10014416218
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Like "my wife and mother-in-law" : Mikmak and the need to assign a three-dimensional definition for groups of children-consumers
Levin, David - In: Young consumers : insight and ideas for responsible … 17 (2016) 4, pp. 350-362
Persistent link: https://www.econbiz.de/10011615409
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Transgenerational media industries : adults, children, and the reproduction of culture
Johnson, Derek - 2019
. Media industries reincorporate this market-disrupting participation into their strategies, even turning to adult consumers … category of "kids' media" to consider how entertainment industry strategies invite producers and consumers alike to cross …-viewing, recruitment of adult comic readers as youth outreach ambassadors, media professionals' identification with childhood, the branded …
Persistent link: https://www.econbiz.de/10012035602
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Media preferences among young consumers in Bangladesh : a multidimensional approach
Chowdhury, Tamgid Ahmed - In: Journal of marketing communications 24 (2018) 5, pp. 486-505
Persistent link: https://www.econbiz.de/10011880795