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~subject:"Mediennutzung"
~subject:"Mediensektor"
~subject:"Werbewirkung"
~subject:"World"
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Mediennutzung
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Fernsehen
1,988
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1,386
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330
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Corneo, Giacomo
8
Wilbur, Kenneth C.
8
Sjurts, Insa
6
Brosius, Hans-Bernd
5
Fahr, Andreas
5
Beal, Virginia
4
Etayo, Cristina
4
Kind, Hans Jarle
4
Kruse, Jörn
4
Nilssen, Tore
4
Waldfogel, Joel
4
Bellman, Steven
3
Crawford, Gregory S.
3
Evens, Tom
3
Humphreys, Brad R.
3
Kaut, Verena
3
Kempe, David
3
Pérez, Levi
3
Romaniuk, Jenni
3
Sánchez-Tabernero, Alfonso
3
Sørgard, Lars
3
Taneja, Harsh
3
Varan, Duane
3
Xu, Linli
3
Zentner, Alejandro
3
Acheson, A. L. Keith
2
Avery, Rosemary J.
2
Bayo-Moriones, Alberto
2
Besen, Stanley Martin
2
Breuer, Christoph
2
Bruni, Luigino
2
Buraimo, Babatunde
2
Bursztyn, Leonardo
2
Cantoni, Davide
2
Chadi, Adrian
2
Christopherson, Susan
2
Dijk, Machiel van
2
Eisenberg, Matthew
2
Ellinghaus, Uwe
2
Erichson, Bernd
2
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Instituto Brasileiro de Geografia e Estatística / Coordenação de Trabalho e Rendimento
6
UNESCO
3
Europäische Kommission
2
Europäische Kommission / Generaldirektion Information, Kommunikation und Kultur
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Centre National de la Cinématographie
1
Confederation of Indian Industry
1
Dr. Steve-Holger Ludwig <Firma>
1
Europarat / Audiovisuelle Informationsstelle
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
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1
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1
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1
Fachhochschule <Düsseldorf> / Fachbereich Betriebswirtschaftslehre, insbes. Wirtschaftsinformatik und Unternehmensorganisation
1
Great Britain / Interim Action Committee on the Film Industry
1
Großbritannien / Office of Communications
1
IP Deutschland GmbH <Köln>
1
Independent Television Authority
1
International Film and Television Council
1
John and Mary R. Markle Foundation
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Roper Organization
1
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1
Vereinte Nationen / Economic and Social Commission for Asia and the Pacific
1
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Journal of marketing communications
5
The journal of media economics
5
Journal of sports economics
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Media-Perspektiven
4
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
4
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
3
CESifo working papers
3
Discussion paper / Centre for Economic Policy Research
3
European journal of marketing : EJM
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of advertising research
3
Journal of marketing research : JMR
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Pesquisa nacional por amostra de domicílios : Brasil
3
SpringerLink / Bücher
3
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
3
The economist
3
Working paper / National Bureau of Economic Research, Inc.
3
Arts and the market
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Discussion paper series / IZA
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Houghton Mifflin Adviser in Marketing
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
Journal of media business studies
2
Journal of the Academy of Marketing Science
2
Konsum und Verhalten
2
Kyklos : international review for social sciences
2
Medien digital
2
Multimedia - potentials and challenges from an economic perspective : papers presented at the WIK Workshop Königswinter, 3-4 December 1996
2
Munich Discussion Paper
2
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
2
Reihe Medien-Skripten : Beiträge zur Medien- und Kommunikationswissenschaft
2
Reports and papers on mass communication
2
Service business
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
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Source
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ECONIS (ZBW)
332
USB Cologne (EcoSocSci)
7
EconStor
3
USB Cologne (business full texts)
1
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1
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
2
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
3
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
4
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
5
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
6
An assessment of video viewership preference of Indian viewers
Jain, Rashmi
- In:
International journal of Indian culture and business …
24
(
2021
)
4
,
pp. 465-480
Persistent link: https://www.econbiz.de/10012799073
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
10
Game outcome uncertainty in the English Premier League : do German fans care?
Schreyer, Dominik
;
Schmidt, Sascha Leonard
;
Torgler, Benno
- In:
Journal of sports economics
19
(
2018
)
5
,
pp. 625-644
Persistent link: https://www.econbiz.de/10011880047
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