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~subject:"Mediennutzung"
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Mediennutzung
Kommunikationsmedien
3,249
Communication media
3,243
Mediensektor
1,148
Media industries
1,147
media
755
Media
720
Medien
443
Werbeträger
412
Deutschland
404
Mediale Berichterstattung
395
Media coverage
394
Advertising media
355
Germany
350
Internet
350
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316
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315
Social Web
313
Social web
313
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311
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309
Werbung
308
Öffentlichkeitsarbeit
307
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304
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295
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291
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261
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228
Consumer behaviour
227
Konsumentenverhalten
226
Öffentliche Meinung
214
Media usage
213
Communication
208
Public opinion
208
Telekommunikation
203
Werbewirkung
197
Telecommunications
196
Internet marketing
192
Online-Marketing
190
Advertising effects
186
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English
157
German
61
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Piolatto, Amedeo
6
Berger, Helge
5
Ehrmann, Michael
5
Fratzscher, Marcel
5
Jap, Sandy D.
4
Schütt, Florian
4
Calder, Bobby J.
3
Nardotto, Mattia
3
Venkataraman, Sriram
3
Woeckener, Bernd
3
Adena, Maja
2
Allard, M. June
2
Anand, Bharat N.
2
Bhuller, Manudeep
2
Broadbent, Simon
2
Caspar, Mirko
2
Chan-Olmsted, Sylvia M.
2
Chen, Lin
2
Di Tella, Rafael
2
Enikolopov, Ruben
2
Gavazza, Alessandro
2
Germelmann, Claas Christian
2
Gröppel-Klein, Andrea
2
Hamm, Ingrid
2
Havnes, Tarjei
2
Huber, Frank
2
Jäger, Stefanie
2
Kim, Jun B.
2
Kircher, Heike
2
Krone, Jan
2
Leuven, Edwin
2
Lin, Chen
2
Malthouse, Edward C.
2
Matthes, Isabel
2
Mogstad, Magne
2
Petrova, Maria
2
Santarosa, Veronica
2
Schuett, Florian
2
Seufert, Wolfgang
2
Thapa, Dr. Gopal
2
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Institut für Demoskopie Allensbach
2
Arbeitsgemeinschaft Media-Analyse
1
Bertelsmann Stiftung
1
Communication, Advertising and Marketing Education Foundation
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Migration und Integration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
J. L. Kellogg Graduate School of Management
1
MCDP International UG (haftungsbeschränkt)
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
Polski Instytut Ekonomiczny
1
Univerzita Komenského v Bratislave
1
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Published in...
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JMM : the international journal on media management
4
Media-Perspektiven
4
Young consumers : insight and ideas for responsible marketers
4
Aus Politik und Zeitgeschichte : APuZ
3
Journal of marketing communications
3
Journal of media business studies
3
Applied economics letters
2
DUV / Wirtschaftswissenschaft
2
ECB Working Paper
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of economic behavior & organization : JEBO
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kellogg on advertising & media : the Kellogg School of Management
2
Lehrbuch
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zu Marketing und Management
2
Sport management review
2
SpringerLink / Bücher
2
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
2
The journal of media economics
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Akzente
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Bonner Studien zur Wirtschaftssoziologie : BSWS
1
Business, mangagement and economics engineering : BMEE
1
CESifo Working Paper
1
CESifo working papers
1
Changing Media, Changing Europe
1
Changing media--changing Europe series
1
Citizenship and consumption
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Discussion paper
1
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Source
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ECONIS (ZBW)
213
EconStor
4
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1
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217
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date (oldest first)
1
Spending advertising money. An introd. to
media
planning,
media
buying and the uses of
media
research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
2
Media
engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
3
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
4
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
5
Spending advertising money : an introduction to
media
planning,
media
buying and the uses of
media
research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
6
Cross-
media
advertising in times of changing
media
environments and
media
consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
7
Message and
media
: the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
8
The web of influencers : a marketing-audience classification of (potential) social
media
influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
9
Perceptions and practices of
media
engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
Saved in:
10
Media
: from the contact economy to the attention economy
Tassi, Philippe
- In:
International journal of arts management
20
(
2018
)
3
,
pp. 49-59
Persistent link: https://www.econbiz.de/10011921242
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