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~subject:"Mediennutzung"
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Mediennutzung
Kommunikationsmedien
3,218
Communication media
3,212
Mediensektor
1,130
Media industries
1,129
media
750
Delphi technique
740
Delphi-Methode
740
Media
714
Deutschland
483
Medien
439
Germany
423
Werbeträger
410
Mediale Berichterstattung
385
Media coverage
384
Internet
359
Welt
356
World
355
Advertising media
353
Theorie
345
Theory
332
Social Web
322
Social web
322
USA
322
Advertising
316
Werbung
312
Public relations
307
Öffentlichkeitsarbeit
305
United States
288
Consumer behaviour
240
Konsumentenverhalten
239
Kommunikation
227
Öffentliche Meinung
212
Media usage
209
Communication
208
Public opinion
206
Telekommunikation
205
Werbewirkung
204
Telecommunications
198
Internet marketing
194
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34
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21
Arbeitspapier
17
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12
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11
Sammelwerk
11
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10
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7
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4
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4
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4
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3
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3
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3
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2
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2
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2
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2
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2
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2
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1
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1
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1
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English
152
German
62
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1
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1
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Piolatto, Amedeo
6
Berger, Helge
5
Ehrmann, Michael
5
Fratzscher, Marcel
5
Jap, Sandy D.
4
Schütt, Florian
4
Calder, Bobby J.
3
Nardotto, Mattia
3
Venkataraman, Sriram
3
Woeckener, Bernd
3
Adena, Maja
2
Allard, M. June
2
Anand, Bharat N.
2
Bhuller, Manudeep
2
Broadbent, Simon
2
Caspar, Mirko
2
Chan-Olmsted, Sylvia M.
2
Chen, Lin
2
Di Tella, Rafael
2
Enikolopov, Ruben
2
Gavazza, Alessandro
2
Germelmann, Claas Christian
2
Gröppel-Klein, Andrea
2
Hamm, Ingrid
2
Havnes, Tarjei
2
Huber, Frank
2
Jäger, Stefanie
2
Kim, Jun B.
2
Kircher, Heike
2
Krone, Jan
2
Leuven, Edwin
2
Lin, Chen
2
Malthouse, Edward C.
2
Matthes, Isabel
2
Mogstad, Magne
2
Petrova, Maria
2
Santarosa, Veronica
2
Schuett, Florian
2
Seufert, Wolfgang
2
Thapa, Dr. Gopal
2
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Institut für Demoskopie Allensbach
2
Arbeitsgemeinschaft Media-Analyse
1
Bertelsmann Stiftung
1
Communication, Advertising and Marketing Education Foundation
1
Friedrich-Ebert-Stiftung / Abteilung Wirtschafts- und Sozialpolitik
1
Friedrich-Ebert-Stiftung / Gesprächskreis Migration und Integration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
Institut für Medien- und Konsumentenforschung <Erding>
1
J. L. Kellogg Graduate School of Management
1
MCDP International UG (haftungsbeschränkt)
1
Media-Micro-Census GmbH <Frankfurt, Main>
1
Polski Instytut Ekonomiczny
1
Univerzita Komenského v Bratislave
1
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Published in...
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JMM : the international journal on media management
4
Media-Perspektiven
4
Young consumers : insight and ideas for responsible marketers
4
Aus Politik und Zeitgeschichte : APuZ
3
Journal of marketing communications
3
Journal of media business studies
3
Applied economics letters
2
DUV / Wirtschaftswissenschaft
2
ECB Working Paper
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of economic behavior & organization : JEBO
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Kellogg on advertising & media : the Kellogg School of Management
2
Lehrbuch
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Medienzukunft und regionale Zeitungen : der lokale Raum in der digitalen und mobilen Medienwelt
2
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Schriften zu Marketing und Management
2
Sport management review
2
SpringerLink / Bücher
2
Strukturwandel der Medienwirtschaft im Zeitalter digitaler Kommunikation
2
The journal of media economics
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Aktuelle Strategien von Medienunternehmen : Ergebnisse der Ravensburger Mediengespräche
1
Akzente
1
Arbeidsnotat / Samfunns- og næringslivsforskning AS
1
Asia Pacific journal of marketing and logistics
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Bonner Studien zur Wirtschaftssoziologie : BSWS
1
Business, mangagement and economics engineering : BMEE
1
CESifo Working Paper
1
CESifo working papers
1
Changing Media, Changing Europe
1
Changing media--changing Europe series
1
Citizenship and consumption
1
Computational & mathematical organization theory
1
Consumer culture theory
1
Crossmedia : wer bleibt auf der Strecke? ; Beiträge aus Wissenschaft und Praxis
1
Discussion paper
1
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Source
All
ECONIS (ZBW)
209
EconStor
4
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1
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213
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1
Die Zukunft des Internet : internationale Delphi-Befragung zur Entwicklung der Online-Kommunikation
Beck, Klaus
;
Glotz, Peter
;
Vogelsang, Gregor
-
2000
Persistent link: https://www.econbiz.de/10001461278
Saved in:
2
Spending advertising money. An introd. to
media
planning,
media
buying and the uses of
media
research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
3
Media
engagement and advertising effectiveness
Calder, Bobby J.
;
Malthouse, Edward C.
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 1-36)
.
2008
Persistent link: https://www.econbiz.de/10003755902
Saved in:
4
Developments in audience measurement and research
Webster, James
- In:
Kellogg on advertising & media : the Kellogg School of …
,
(pp. 123-138)
.
2008
Persistent link: https://www.econbiz.de/10003755908
Saved in:
5
Die IPA-TouchPoints-Initiative
Franz, Gerhard
- In:
Media-Perspektiven
(
2007
)
10
,
pp. 506-513
Persistent link: https://www.econbiz.de/10003575193
Saved in:
6
Spending advertising money : an introduction to
media
planning,
media
buying and the uses of
media
research
Broadbent, Simon
-
1975
-
Completely rev 2. ed.
Persistent link: https://www.econbiz.de/10001948951
Saved in:
7
Cross-
media
advertising in times of changing
media
environments and
media
consumption patterns
Diehl, Sandra
;
Koinig, Isabell
;
Scheiber, Rebecca
- In:
Media and change management : creating a path for new …
,
(pp. 189-209)
.
2022
Persistent link: https://www.econbiz.de/10013167353
Saved in:
8
Message and
media
: the future of advertising research and practice in a digital environment
Koslow, Scott
;
Stewart, David W.
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 827-849
Persistent link: https://www.econbiz.de/10013209442
Saved in:
9
The web of influencers : a marketing-audience classification of (potential) social
media
influencers
Ouvrein, Gaëlle
;
Pabian, Sara
;
Giles, David
;
Hudders, …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
13/14
,
pp. 1313-1342
Persistent link: https://www.econbiz.de/10012695280
Saved in:
10
Perceptions and practices of
media
engagement : a global perspective
Chan-Olmsted, Sylvia M.
;
Wolter, Lisa-Charlotte
- In:
JMM : the international journal on media management
20
(
2018
)
1
,
pp. 1-24
Persistent link: https://www.econbiz.de/10011917615
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