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~subject:"Mediensektor"
~subject:"Television advertising"
~subject:"Werbung"
~subject:"World"
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Mediensektor
Television advertising
Werbung
World
Fernsehen
1,988
Television
1,386
USA
330
Deutschland
316
Rundfunk
297
television
247
Germany
233
Broadcast
184
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182
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160
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139
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138
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127
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126
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123
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120
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114
communication technology
107
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97
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96
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91
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88
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88
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84
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84
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78
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Corneo, Giacomo
8
Wilbur, Kenneth C.
7
Kind, Hans Jarle
6
Nilssen, Tore
6
Sjurts, Insa
6
Sørgard, Lars
5
Anderson, Simon P.
4
Beal, Virginia
4
Coate, Stephen
4
Kruse, Jörn
4
Moshary, Sarah
4
Song, Jihong
4
Waldfogel, Joel
4
Bellman, Steven
3
Crawford, Gregory S.
3
Etayo, Cristina
3
Kempe, David
3
Romaniuk, Jenni
3
Sánchez-Tabernero, Alfonso
3
Varan, Duane
3
Xu, Linli
3
Acheson, A. L. Keith
2
Avery, Rosemary J.
2
Bayo-Moriones, Alberto
2
Besen, Stanley Martin
2
Brosius, Hans-Bernd
2
Bruni, Luigino
2
Christopherson, Susan
2
Dijk, Machiel van
2
Eisenberg, Matthew
2
Ekelund, Robert B.
2
Evens, Tom
2
Fahr, Andreas
2
Ford, George S.
2
Fossen, Beth L.
2
Friehe, Tim
2
Fritsch, Christoph
2
Guitart, Ivan A.
2
Hartmann, Wesley R.
2
Heinrich, Jürgen
2
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National Bureau of Economic Research
3
UNESCO
3
Europäische Kommission
2
Europäische Kommission / Generaldirektion Information, Kommunikation und Kultur
2
IP Deutschland GmbH <Köln>
2
Vereinte Nationen / Economic Commission for Latin America and the Caribbean
2
Arbeitsgemeinschaft Rundfunkwerbung / Media-Marketing
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Booz, Allen & Hamilton GmbH <Düsseldorf>
1
Bundesverband Deutscher Zeitungsverleger
1
Bureau of Economic and Business Research <Champaign, Ill.>
1
CESifo GmbH <München>
1
Centre National de la Cinématographie
1
Confederation of Indian Industry
1
Dr. Steve-Holger Ludwig <Firma>
1
Ekonomiska Forskningsinstitutet
1
Europarat / Audiovisuelle Informationsstelle
1
Europäische Kommission / Generaldirektion Information, Kommunikation, Kultur, Audiovisuelle Medien
1
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1
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1
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Frankreich / Conseil supérieur de l'audiovisuel
1
Great Britain / Interim Action Committee on the Film Industry
1
Großbritannien / Office of Communications
1
Handelshögskolan i Stockholm / Fonden för Handels- och Distributionsforskning
1
Independent Television Authority
1
International Film and Television Council
1
John and Mary R. Markle Foundation
1
Nomos Verlagsgesellschaft
1
Norway / Statistisk sentralbyrå
1
Political and Economic Planning
1
Roper Organization
1
Schweden / Utredningen om Myndighet för Radio- och TV-Sändningar till Allmänheten
1
Springer Fachmedien Wiesbaden
1
Stiftung Kieler Presse-Klub
1
Sächsische Landesanstalt für Privaten Rundfunk und Neue Medien
1
UNESCO / Department of Mass Communications
1
UNESCO / Division of Free Flow of Information
1
United Nations Educational, Scientific and Cultural Organisation
1
United Nations Educational, Scientific and Cultural Organization
1
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Esomar congress
5
Journal of marketing communications
5
ATV series of technical research studies
4
CESifo working papers
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
Journal of marketing research : JMR
3
Kom / Kommission der Europäischen Gemeinschaften
3
NBER Working Paper
3
NBER working paper series
3
Research in advertising. (5. Annual Conference of the Market Research Society, held in March 1962.)
3
SpringerLink / Bücher
3
The economist
3
Wirtschaft und Werbung : WW ; Fachblatt für d. Werbeberufe ; Organ d. Fachorganisationen
3
"The application of market and social research for more efficient planning" : ESOMAR special groups
2
Arts and the market
2
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
2
Die Anzeige : d. Fachzeitschr. für Werbung
2
Discussion paper / Centre for Economic Policy Research
2
Diskussionsbeiträge aus dem Institut für Volkswirtschaftslehre, Universität Hohenheim
2
Houghton Mifflin Adviser in Marketing
2
Information economics and policy : IEP
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
JMM : the international journal on media management
2
Journal of advertising research
2
Journal of business research : JBR
2
Journal of media business studies
2
Journal of promotion management : JPM
2
Journal of the Academy of Marketing Science
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
2
Reports and papers on mass communication
2
Schriften zu Ordnungsfragen der Wirtschaft
2
Strategien erfolgreicher TV-Marken : eine internationale Analyse
2
Telecommunications policy : the international journal of digital economy, data sciences and new media
2
The American economic review
2
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
2
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Source
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ECONIS (ZBW)
336
USB Cologne (EcoSocSci)
8
USB Cologne (business full texts)
1
RePEc
1
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1
Pinning and promotion : how local
television
stations are using Pinterest for branding and audience connectivity
Ferguson, Douglas A.
;
Greer, Clark F.
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 64-81
Persistent link: https://www.econbiz.de/10011304629
Saved in:
2
Correcting audience externalities in
television
advertising
Wilbur, Kenneth C.
;
Xu, Linli
;
Kempe, David
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
6
,
pp. 892-912
Persistent link: https://www.econbiz.de/10010231828
Saved in:
3
Television
advertising and online search
Joo, Mingyu
;
Wilbur, Kenneth C.
;
Cowgill, Bo
;
Zhu, Yi
- In:
Management science : journal of the Institute for …
60
(
2014
)
1
,
pp. 56-73
Persistent link: https://www.econbiz.de/10010345169
Saved in:
4
Internet versus
television
advertising : a brand-building comparison
Draganska, Michaela
;
Hartmann, Wesley R.
;
Stanglein, Gena
- In:
Journal of marketing research : JMR
51
(
2014
)
5
,
pp. 578-590
Persistent link: https://www.econbiz.de/10010489705
Saved in:
5
The role of the marketing mix in
television
media and the concept of "consumer audience"
Petkovska Mirčevska, Tatjana
;
Filkov, German
- In:
Economic development : journal of the Institute of …
16
(
2014
)
1/2
,
pp. 11-29
Persistent link: https://www.econbiz.de/10010395707
Saved in:
6
Television
advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Saved in:
7
Advertisers and American broadcasting : from institutional sponsorship to the creative revolution
Meyers, Cynthia B.
- In:
Business history review
95
(
2021
)
3
,
pp. 447-481
Persistent link: https://www.econbiz.de/10012705106
Saved in:
8
And now a word from our sponsor : do consumers perceive advertising on traditional
television
and online streaming video differently?
Logan, Kelty
- In:
Journal of marketing communications
19
(
2013
)
4
,
pp. 258-276
Persistent link: https://www.econbiz.de/10010187603
Saved in:
9
Mass media communication & companies' market position : the case of Czech mortgage market
Gunina, Daria
;
Novák, Michal
;
Kincl, Tomáš
; …
- In:
Acta oeconomica Pragensia : vědecký časopis Vysoke …
26
(
2018
)
2
,
pp. 41-55
Persistent link: https://www.econbiz.de/10011918625
Saved in:
10
Was
television
responsible for a new generation of smokers?
Thomas, Michael
- In:
Journal of consumer research : JCR ; an …
46
(
2019
)
4
,
pp. 689-707
Persistent link: https://www.econbiz.de/10012120933
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