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A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking
Rossiter, John R. - In: Marketing letters : a journal of research in marketing 23 (2012) 3, pp. 905-916
Persistent link: https://www.econbiz.de/10009579948
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A new measure of social classes
Rossiter, John R. - In: Journal of consumer behaviour : an international … 11 (2012) 2, pp. 89-93
Persistent link: https://www.econbiz.de/10009548840
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"Branding" explanied : defining and measuring brand awareness and brand attitude
Rossiter, John R. - In: The journal of brand management : an international journal 21 (2014) 7/8, pp. 533-540
Persistent link: https://www.econbiz.de/10010462635
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Marketing measurement revolution : the C-OAR-SE method and why it must replace psychometrics : commentary
Rossiter, John R. - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1561-1588
Persistent link: https://www.econbiz.de/10009539452
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The importance of choosing one good item for single-item measures of attitude towards the ad and attitude towards the brand and its generalization to all measures
Rossiter, John R.; Bergkvist, Lars - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 55 (2009) 2, pp. 8-18
Persistent link: https://www.econbiz.de/10003854849
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Tailor-made single-item measures of doubly concrete constructs
Bergkvist, Lars; Rossiter, John R. - In: International journal of advertising : the quarterly … 28 (2009) 4, pp. 607-621
Persistent link: https://www.econbiz.de/10003887888
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"Pick aby" measures contaminate brand image studies
Dolnicar, Sara; Rossiter, John R.; Grün, Bettina - In: International journal of market research : JMRS ; the … 54 (2012) 6, pp. 821-834
Persistent link: https://www.econbiz.de/10009688235
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C-OAR-SE-based single-item measures for the two-stage Technology Acceptance Model
Rossiter, John R.; Braithwaite, Bradley - In: Australasian marketing journal 21 (2013) 1, pp. 30-35
Persistent link: https://www.econbiz.de/10009697626
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Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron; Bagozzi, Richard P.; Batra, Rajeev - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
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Avoiding measurement dogma : a response to Rossiter : commentary
Rigdon, Edward E.; Preacher, Kristopher J.; Lee, Nick; … - In: European journal of marketing : EJM 45 (2011) 11/12, pp. 1589-1600
Persistent link: https://www.econbiz.de/10009539451