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~subject:"Messung"
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Messung
Brand equity
900
Brand image
725
Markenimage
711
Brand management
696
Markenführung
660
Consumer behaviour
499
Konsumentenverhalten
460
brand equity
399
Markenwert
354
Brand
257
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243
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191
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107
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107
Social web
107
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97
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49
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44
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Köster, Lars
4
Bentele, Günter
3
Buchele, Mark-Steffen
3
Hoepfner, Jörg
3
Liebert, Tobias
3
Baalbaki, Sally
2
Bekmeier-Feuerhahn, Sigrid
2
Lee, Alvin
2
Pauwels-Delassus, Véronique
2
Zarantonello, Lia
2
Alagarsamy, Subburaj
1
Bank, Semra
1
Bauer, Hans H.
1
Borkovsky, Ron N.
1
Böger, Daniel
1
Chahal, Hardeep
1
Cho, Eunjoo
1
Choi, Kyuwan
1
Choi, Serin
1
Clément, Alexandre
1
Cyr, Dianne J.
1
Dash, Satyabhushan
1
DeSarbo, Wayne
1
Decker, Reinhold
1
Ding, Yu
1
Dutta, Kamani
1
Feldmann, Sandra
1
Fiore, Ann Marie
1
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1
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1
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1
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1
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1
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1
Haviv, Avery M.
1
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1
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Technische Universität Dresden
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International journal of consumer studies
2
Springer eBook Collection / Business and Economics
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2
The journal of brand management : an international journal
2
Decision
1
European journal of marketing : EJM
1
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1
Gabler Edition Wissenschaft / Schriftenreihe des Instituts für Marktorientierte Unternehmensführung Universität Mannheim (IMU)
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1
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1
International journal of economics and business research : IJEBR
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of fashion marketing and management
1
Marken- und Kommunikationscontrolling
1
Marketing accountability for marketing and non-marketing outcomes
1
Marketing intelligence & planning
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Marktorientierte Unternehmensführung
1
Measuring business excellence : the journal of organizational performance management
1
New luxury management : creating and managing sustainable value across the organization
1
Psychology & marketing
1
Reihe: Marketing : MAR
1
Review of managerial science
1
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
1
Schriftenreihe des Instituts für Marktorientierte Unternehmensführung (IMU), Universität Mannheim
1
The Routledge companion to contemporary brand management
1
The marketing review
1
Tourism economics : the business and finance of tourism and recreation
1
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ECONIS (ZBW)
43
USB Cologne (EcoSocSci)
3
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1
Marktorientierte Markenbewertung : eine konsumenten- und unternehmensbezogene Betrachtung
Bekmeier-Feuerhahn, Sigrid
-
1998
Persistent link: https://www.econbiz.de/10000662248
Saved in:
2
Measuring consumer design perceptions for digital divices : a multi-dimensional scale
Mishra, Abhishek
;
Dash, Satyabhushan
;
Malhotra, Naresh K.
; …
- In:
The journal of brand management : an international journal
22
(
2015
)
7
,
pp. 603-630
Persistent link: https://www.econbiz.de/10011392992
Saved in:
3
Measurement and impact of customer experience in banking sector
Chahal, Hardeep
;
Dutta, Kamani
- In:
Decision
42
(
2015
)
1
,
pp. 57-70
Persistent link: https://www.econbiz.de/10010517230
Saved in:
4
Validation of a fashion brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
5
Brands and customers as drivers of firm value
Martin, Nicole
-
2012
Persistent link: https://www.econbiz.de/10009708479
Saved in:
6
Die Messung und Validierung des Wertschöpfungspotentials globaler Marken
Hornig, Tobias
-
2013
Persistent link: https://www.econbiz.de/10010356513
Saved in:
7
Assessing equivalence of hotel brand equity measures in cross-cultural contexts
Oh, Haemoon
;
Hsu, Cathy H. C.
- In:
International journal of hospitality management
36
(
2014
),
pp. 156-166
Persistent link: https://www.econbiz.de/10010239299
Saved in:
8
Measuring brand association strength : a consumer based brand equity approach
French, Alan
;
Smith, Gareth
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1356-1367
Persistent link: https://www.econbiz.de/10009787159
Saved in:
9
Perceptual and behavioural dimensions : measuring brand equity consumer based
Rodrigues, Paula
;
Martins, Francisco Vitorino
- In:
Journal of fashion marketing and management
20
(
2016
)
4
,
pp. 507-519
Persistent link: https://www.econbiz.de/10011551784
Saved in:
10
Consumer based brand equity
Baalbaki, Sally
;
Guzman, Francisco
- In:
The Routledge companion to contemporary brand management
,
(pp. 32-47)
.
2016
Persistent link: https://www.econbiz.de/10011515341
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