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The metrics of ethics and the ethics of metrics
Gazi Md. Nurul Islam; Greenwood, Michelle - In: Journal of business ethics : JBE 175 (2022) 1, pp. 1-5
(the metrics of ethics) and performativity explains the notion that metrics can shape or constitute ethics (the ethics of … metrics). The analytic distinction between representation and performativity is obscured in practice when metrics become …
Persistent link: https://www.econbiz.de/10012704711
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Using magnitude estimation scaling in marketing research : an application to understand how consumers quantify product attributes
Viswanathan, Madhu; Childers, Terry L.; Nagaraj, Sanjay - 1994
Persistent link: https://www.econbiz.de/10000959861
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Marketing research: measurement and method ; a text with cases
Tull, Donald S.; Tull, Donald Stanley; Hawkins, Del I. - 1980 - 2. ed.
Persistent link: https://www.econbiz.de/10000559087
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Meßprobleme der Kundenzufriedenheit : Erfahrungen aus einem Marktforschungsprojekt
Meffert, Heribert - In: Probleme und Trends in der Marketing-Forschung : …, (pp. 73-93). 1998
Persistent link: https://www.econbiz.de/10001301066
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Merkmalsorientierte Verfahren zur Messung der Kundenzufriedenheit
Werner, Harald - In: Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen, (pp. 145-164). 1998
Persistent link: https://www.econbiz.de/10001303866
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Qualitative oder quantitative Erfassung von Dienstleistungsqualität? : Die Critical Incident Technique und die Gap-Analyse im Methodenvergleich
Müller, Stefan - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 49 (1997) 11, pp. 973-989
Persistent link: https://www.econbiz.de/10001228650
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USER: a scale to measure use of market research
Menon, Anil; Wilcox, James B. - 1994
Persistent link: https://www.econbiz.de/10000890132
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Social religiosity : concept and measurement across divergent cultures
Mathur, Anil; Barak, Benny; Zhang, Yong; Lee, Keun S.; … - In: Asia Pacific journal of marketing and logistics 27 (2015) 5, pp. 717-734
Persistent link: https://www.econbiz.de/10011478833
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Measuring qualitative information in capital markets research : comparison of alternative methodologies to measure disclosure tone
Henry, Elaine; Leone, Andrew J. - In: The accounting review : a publication of the American … 91 (2016) 1, pp. 153-178
Persistent link: https://www.econbiz.de/10011482713