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Meta-Analyse
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multidimensional scaling
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Bijmolt, Tammo H. A.
10
Luceri, Beatrice
2
Aiolfi, Simone
1
Arts, Joep W. C.
1
Bellini, Silvia
1
DeSarbo, Wayne
1
Ding, Yu
1
Eisenbeiß, Maik
1
Fiedler, Maximilian
1
Frambach, Rudolf T.
1
Hanssens, Dominique M.
1
Heitmann, Mark
1
Jedidi, Kamel
1
Karantinou, Kalipso
1
Katzenstein, Robin
1
Koritos, Christos
1
Kremer, Sara T. M.
1
Leeflang, Peter
1
Lehmann, Donald R.
1
Lynch, John G.
1
Lütjens, Henk
1
Maestripieri, Silvia
1
Peng, Chenming
1
Rosario, Ana Babić
1
Schamp, Christina
1
Schmidt, Jonas
1
Sotgiu, Francesca
1
Trompeta, Maria-Angeliki
1
Valck, Kristine de
1
Völckner, Franziska
1
Wieringa, Jaap E.
1
Zerbini, Cristina
1
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
2
Journal of marketing
1
Journal of marketing research
1
Journal of marketing research : JMR
1
Journal of retailing
1
Journal of the Academy of Marketing Science
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
11
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1
The effect of electronic word of mouth on sales : a meta-analytic review of platform, product, and metric factors
Rosario, Ana Babić
;
Sotgiu, Francesca
;
Valck, Kristine de
- In:
Journal of marketing research : JMR
53
(
2016
)
3
,
pp. 297-318
Persistent link: https://www.econbiz.de/10011502903
Saved in:
2
Generalizations on the effectiveness of pharmaceutical promotional expenditures
Kremer, Sara T. M.
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
4
,
pp. 234-246
Persistent link: https://www.econbiz.de/10003793491
Saved in:
3
Generalizations on consumer innovation adoption : a meta-analysis on drivers of intention and behavior
Arts, Joep W. C.
;
Frambach, Rudolf T.
;
Bijmolt, Tammo H. A.
- In:
International journal of research in marketing : IJRM ; …
28
(
2011
)
2
,
pp. 134-144
Persistent link: https://www.econbiz.de/10009238544
Saved in:
4
Accurately measuring willingness to pay for consumer goods : a meta-analysis of the hypothetical bias
Schmidt, Jonas
;
Bijmolt, Tammo H. A.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
3
,
pp. 499-518
Persistent link: https://www.econbiz.de/10012290969
Saved in:
5
A meta-analysis of brand extension success : the effects of parent brand equity and extension fit
Peng, Chenming
;
Bijmolt, Tammo H. A.
;
Völckner, Franziska
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 906-927
Persistent link: https://www.econbiz.de/10014432740
Saved in:
6
What drives consumers to shop on mobile devices? : insights from a meta-analysis
Luceri, Beatrice
;
Bijmolt, Tammo H. A.
;
Bellini, Silvia
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 178-196
Persistent link: https://www.econbiz.de/10013207547
Saved in:
7
A meta-analysis of the effects of music in tourism and hospitality settings
Trompeta, Maria-Angeliki
;
Karantinou, Kalipso
;
Koritos, …
- In:
Journal of business research : JBR
138
(
2022
),
pp. 130-145
Persistent link: https://www.econbiz.de/10013197860
Saved in:
8
Determinants of consumers' attitudes towards digital advertising : a meta-analytic comparison across time and touchpoints
Lütjens, Henk
;
Eisenbeiß, Maik
;
Fiedler, Maximilian
; …
- In:
Journal of business research : JBR
153
(
2022
),
pp. 445-466
Persistent link: https://www.econbiz.de/10013534078
Saved in:
9
Drivers of consumer adoption of e-commerce : a meta-analysis
Zerbini, Cristina
;
Bijmolt, Tammo H. A.
;
Maestripieri, …
- In:
International journal of research in marketing : IJRM ; …
39
(
2022
)
4
,
pp. 1186-1208
Persistent link: https://www.econbiz.de/10013471082
Saved in:
10
The effectiveness of cause-related marketing : a meta-analysis on consumer responses
Schamp, Christina
;
Heitmann, Mark
;
Bijmolt, Tammo H. A.
; …
- In:
Journal of marketing research
60
(
2023
)
1
,
pp. 189-215
Persistent link: https://www.econbiz.de/10013474564
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