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Methodologie
Marktforschung
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Market research
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Paul E. Green
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Green, Paul E.
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Wind, Yoram
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Frank, Ronald E.
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Halbert, Michael H.
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International series in quantitative marketing
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International series in quantitative marketing : ISQM
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Market segmentation : concepts and applications
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Proceedings of the Business and Economic Statistics Section / American Statistical Association : papers presented at the annual meeting of the American Statistical Association, ... under the sponsorship of the Business and Economic Statistics Section
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Marketing research and modeling : progress and prospects; a tribute to Paul E. Green
Wind, Yoram
(
ed.
);
Green, Paul E.
(
honouree
)
-
2004
Persistent link: https://www.econbiz.de/10013391457
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2
Perception and preference mapping in the analysis of marketing behavior
Green, Paul E.
;
Halbert, Michael H.
;
Robinson, Patrick J.
- In:
Proceedings of the Business and Economic Statistics …
(
1967
),
pp. 129-145
Persistent link: https://www.econbiz.de/10003568693
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3
Numerical taxonomy in marketing analysis: A review article
Frank, Ronald E.
;
Green, Paul E.
- In:
Market segmentation : concepts and applications
,
(pp. 399-422)
.
1972
Persistent link: https://www.econbiz.de/10003552320
Saved in:
4
Marketing research and modeling : progress and prospects ; a tribute to Paul E. Green
Wind, Yoram
(
contributor
)
-
2005
-
1. softcover print.
Persistent link: https://www.econbiz.de/10004854715
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