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~subject:"Mobile Business"
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Mobile Business
Werbung
13,781
Advertising
11,250
Mobilkommunikation
6,907
Mobile communications
6,867
Consumer behaviour
4,084
Konsumentenverhalten
3,974
Werbewirkung
3,846
Advertising effects
3,785
Online-Marketing
2,030
Internet marketing
2,024
Theorie
1,963
Theory
1,918
Deutschland
1,454
advertising
1,398
USA
1,390
United States
1,225
Mobiltelefon
1,198
Mobile phone
1,197
Marketing
1,060
Germany
967
Brand management
849
Markenführung
828
Mobile business
761
Wettbewerb
756
Internet
742
Marketingmanagement
740
Marketing management
724
Social Web
721
Social web
720
Mobile application
670
Mobile Anwendung
667
Competition
652
Pricing strategy
570
Preismanagement
568
Relationship marketing
553
Beziehungsmarketing
543
Electronic Commerce
541
Brand image
532
Markenimage
530
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All
Undetermined
341
Free
111
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Article
571
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190
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Article in journal
500
Aufsatz in Zeitschrift
500
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64
Book section
64
Graue Literatur
27
Non-commercial literature
27
Hochschulschrift
24
Collection of articles of several authors
19
Sammelwerk
19
Arbeitspapier
16
Thesis
16
Working Paper
16
Aufsatzsammlung
10
Conference paper
7
Konferenzbeitrag
7
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5
Fallstudie
5
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3
Guidebook
3
Konferenzschrift
3
Ratgeber
3
Bibliografie
2
Company information
2
Firmeninformation
2
Market information
2
Marktinformation
2
Abkürzungsverzeichnis
1
Bericht
1
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1
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1
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1
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1
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1
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1
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1
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English
709
German
52
Russian
2
Author
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Ghose, Anindya
9
Liébana-Cabanillas, Francisco
9
Buse, Stephan
8
Dwivedi, Yogesh Kumar
7
Tiwari, Rajnish
7
Bauer, Hans H.
6
Han, Sang Pil
6
Reichardt, Tina
6
Fang, Zheng
5
Heinemann, Gerrit
5
Luo, Xueming
5
Pagani, Margherita
5
Bouwman, Harry
4
Chawla, Deepak
4
Gaiser, Christian W.
4
Gerpott, Torsten J.
4
Head, Milena
4
Kumar, Vikas
4
Morosan, Cristian
4
Oh, Wonseok
4
Ooi, Keng-Boon
4
Tan, Garry Wei-Han
4
Williams, Michael D.
4
Andrews, Michelle
3
Cho, Vincent
3
Cui, Xuebin
3
DeFranco, Agnes
3
Dholakia, Nikhilesh
3
Dholakia, Ruby R.
3
Foo, Pik-Yin
3
Groß, Michael
3
Ha, Young
3
Herstatt, Cornelius
3
Im, Hyunjoo
3
Joshi, Himanshu
3
Karjaluoto, Heikki
3
Mittal, Saurabh
3
Muñoz-Leiva, Francisco
3
Narang, Unnati
3
Okazaki, Shintaro
3
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IGI Global
14
Springer Fachmedien Wiesbaden
3
Renessans Kapital <Moskau>
2
AMCIS <15, 2009, San Francisco, Calif.>
1
American Council on Education
1
Cass Business School
1
Division of Research, Graduate School of Business Administration, Harvard University
1
Erasmus Research Institute of Management
1
Forschungsgruppe Konsum und Verhalten
1
Fraunhofer IRB-Verlag
1
Fraunhofer-Institut für Experimentelles Software Engineering
1
Globus SB-Warenhaus Holding
1
ICEC <15, 2013, Turku>
1
International Finance Corporation
1
OECD
1
Wirtschaftsuniversität Wien / Forschungsinstitut für Kryptoökonomie
1
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Published in...
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Journal of retailing and consumer services
24
Technological forecasting & social change : an international journal
15
Information systems research : ISR
11
International journal of business information systems : IJBIS
11
Journal of business research : JBR
11
SpringerLink / Bücher
11
Trends in mobile technology and business in the Asia-Pacific region
11
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
10
International journal of bank marketing
9
International journal of e-business research : an official publication of the Information Resources Management Association
9
Journal of payments strategy & systems
9
International journal of internet marketing and advertising : IJIMA
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
International journal of electronic marketing and retailing : IJEMR
7
The international journal of bank marketing : IJBM
7
Electronic commerce research
6
Electronic markets : the international journal on networked business
6
International journal of retail & distribution management
6
Telecommunications policy : the international journal of digital economy, data sciences and new media
6
Business horizons
5
Cogent business & management
5
Gabler Edition Wissenschaft
5
Information systems and e-business management : ISeB
5
International journal of electronic finance : IJEF
5
International journal of technology marketing : IJTMkt
5
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
5
Journal of internet commerce
5
Global mobile commerce : strategies, implementation, and case studies
4
Handbook of research in mobile business : technical, methodological, and social perspectives
4
Handbook of research on mobile marketing management
4
International journal of electronic business
4
International journal of innovation and technology management
4
International journal of networking and virtual organisations : IJNVO
4
International journal of services, economics and management
4
Journal of global information management : an official publication of the Information Resources Management Association
4
Journal of organizational computing and electronic commerce
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
Manufacturing & service operations management : M & SOM
4
Premier reference source
4
The marketing review
4
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Source
All
ECONIS (ZBW)
761
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761
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1
Contemporaneous and delayed sales impact of location-based mobile promotions
Fang, Zheng
;
Gu, Bin
;
Luo, Xueming
;
Xu, Yunjie
- In:
Information systems research : ISR
26
(
2015
)
3
,
pp. 552-564
Persistent link: https://www.econbiz.de/10011372835
Saved in:
2
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
3
Location-based marketing using mobile geofencing : lessons learned from a user-centred application development research
Garcia, Manuel B.
- In:
International journal of technology marketing : IJTMkt
17
(
2023
)
1
,
pp. 1-29
Persistent link: https://www.econbiz.de/10013503814
Saved in:
4
E-business solutions in the mobile advertisement
Loho-Noya, Meiga
;
Wei, June
;
Jones, Charlotte A.
- In:
International journal of business and systems research
5
(
2011
)
5
,
pp. 475-493
Persistent link: https://www.econbiz.de/10009376023
Saved in:
5
Attitudes toward mobile
advertising
: a study of mobile web display and mobile display
advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
Saved in:
6
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
7
Hispanic-Americans, mobile
advertising
and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
8
How effective is location-targeted mobile
advertising
?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
9
Predictors of attitudinal and behavioral outcomes in mobile
advertising
: a field experiment
Varnali, Kaan
;
Yılmaz, Çengiz
;
Toker, Aysegul
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 570-581
Persistent link: https://www.econbiz.de/10009730147
Saved in:
10
Consumer responses to SMS
advertising
: antecedents and consequences
Drossos, Dimitris A.
;
Giaglis, George M.
;
Vlachos, Pavlos A.
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
1
,
pp. 105-136
Persistent link: https://www.econbiz.de/10010247649
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