//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mobile phone"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Lessons learned for teaching m...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Mobile phone
Werbung
13,714
Advertising
10,300
Mobilkommunikation
6,881
Mobile communications
6,812
Konsumentenverhalten
3,947
Consumer behaviour
3,934
Werbewirkung
3,816
Advertising effects
3,755
Online-Marketing
2,005
Internet marketing
1,994
Theorie
1,958
Theory
1,909
Deutschland
1,453
advertising
1,372
USA
1,368
United States
1,224
Mobiltelefon
1,196
Germany
961
Marketing
952
Markenführung
820
Brand management
816
Mobile Business
758
Mobile business
758
Wettbewerb
754
Marketingmanagement
736
Marketing management
714
Social Web
711
Social web
710
Internet
691
Mobile application
668
Mobile Anwendung
665
Competition
647
Preismanagement
566
Pricing strategy
566
Relationship marketing
543
Beziehungsmarketing
539
Electronic Commerce
537
Markenimage
525
Brand image
512
more ...
less ...
Online availability
All
Free
414
Undetermined
406
Type of publication
All
Article
713
Book / Working Paper
482
Type of publication (narrower categories)
All
Article in journal
670
Aufsatz in Zeitschrift
670
Graue Literatur
170
Non-commercial literature
170
Arbeitspapier
140
Working Paper
140
Aufsatz im Buch
39
Book section
39
Conference paper
24
Konferenzbeitrag
24
Hochschulschrift
14
Collection of articles of several authors
9
Sammelwerk
9
Konferenzschrift
6
Thesis
6
Conference proceedings
5
Aufsatzsammlung
4
Case study
4
Fallstudie
4
Amtsdruckschrift
2
Company information
2
Firmeninformation
2
Glossar enthalten
2
Glossary included
2
Government document
2
Guidebook
2
Ratgeber
2
Bibliografie enthalten
1
Bibliography included
1
Forschungsbericht
1
Handbook
1
Handbuch
1
Interview
1
Mehrbändiges Werk
1
Multi-volume publication
1
more ...
less ...
Language
All
English
1,170
German
22
French
1
Dutch
1
Swedish
1
Author
All
Asongu, Simplice
50
Asongu, Simplice A.
12
Nwachukwu, Jacinta C.
12
Björkegren, Daniel
10
Genakos, Christos
10
Valletti, Tommaso M.
9
Dabalen, Andrew
8
Grzybowski, Lukasz
7
Odhiambo, Nicholas M.
7
Zant, Wouter
7
Croke, Kevin
6
Ghose, Anindya
6
Nwachukwu, Jacinta
6
Qaim, Matin
6
Aker, Jenny C.
5
Baumüller, Heike
5
Fang, Zheng
5
Gijón, Covadonga
5
Hoogeveen, Johannes
5
Kretschmer, Tobias
5
Luo, Xueming
5
Löschel, Andreas
5
Morello, Robert
5
Rodemeier, Matthias
5
Tsuji, Masatsugu
5
Werthschulte, Madeline
5
Ahmed, ACA, Asif
4
Barwick, Panle Jia
4
Birch, Nancy J.
4
Culver, Jeffrey N.
4
Czajkowski, Mikołaj
4
Della Corte, Valerio
4
Doria, Claudio
4
Garín-Muñoz, Teresa
4
Giachetti, Claudio
4
Grissen, Darrell
4
Haenssgen, Marco J.
4
Han, Sang Pil
4
Hurkens, Sjaak
4
Ida, Takanori
4
more ...
less ...
Institution
All
IGI Global
7
National Bureau of Economic Research
6
International Telecommunications Society
3
AMACOM
2
Europäische Kommission
2
Afrika-Studiecentrum Leiden
1
American Council on Education
1
Forschungsgruppe Konsum und Verhalten
1
Großbritannien / Parliament / House of Lords / Select Committee on the European Union
1
JSICR Kansai Meeting <2017>
1
JSICR Kansai Meeting <2020>
1
Organisation for Economic Co-operation and Development
1
Springer Fachmedien Wiesbaden
1
Trinity College Dublin / Department of Economics
1
USA / Office of the Pacific Basin
1
Walter de Gruyter Inc.
1
World Bank Group
1
more ...
less ...
Published in...
All
Telecommunications policy : the international journal of digital economy, data sciences and new media
50
AGDI working paper
30
Technological forecasting & social change : an international journal
26
Journal of retailing and consumer services
15
International journal of business information systems : IJBIS
11
Information economics and policy : IEP
9
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of internet marketing and advertising : IJIMA
7
Journal of business research : JBR
7
Journal of development economics
7
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
7
Discussion paper
6
International journal of business innovation and research
6
International journal of industrial organization
6
Journal of African business
6
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
6
NBER working paper series
6
NET Institute Working Paper
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
5
International journal of electronic business
5
Journal of marketing communications
5
Management information systems : mis quarterly
5
Applied economics letters
4
Asia Pacific journal of marketing and logistics
4
Center for Global Development Working Paper
4
Discussion paper / Tinbergen Institute
4
Economics letters
4
Food policy : economics planning and politics of food and agriculture
4
Journal of regulatory economics
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
NBER Working Paper
4
SpringerLink / Bücher
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
The journal of services marketing
4
Working paper / World Institute for Development Economics Research
4
African journal of science, technology, innovation & development : AJSTID
3
African journal of science, technology, innovation and development : AJSTID
3
more ...
less ...
Source
All
ECONIS (ZBW)
1,195
Showing
1
-
10
of
1,195
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Consumer's attitude to receive and response to SMS
advertising
Mahdi Shadkam
- In:
International journal of business information systems : …
24
(
2017
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10011719120
Saved in:
2
Mobile
advertising
: a review of the literature
Billore, Aditya
;
Sadh, Ashish
- In:
The marketing review
15
(
2015
)
2
,
pp. 161-183
Persistent link: https://www.econbiz.de/10011504713
Saved in:
3
The mediating role of popularity rank on the relationship between
advertising
and in-app purchase sales in mobile application market
Oh, Yun Kyung
;
Min, Jihong
- In:
The journal of applied business research
31
(
2015
)
4
,
pp. 1311-1322
Persistent link: https://www.econbiz.de/10011350583
Saved in:
4
Antecedents to SMS
advertising
acceptance : a grounded theory approach
Bakr, Yousra
;
Tolba, Ahmed
- In:
International journal of internet marketing and …
10
(
2016
)
1/2
,
pp. 28-53
Persistent link: https://www.econbiz.de/10011581511
Saved in:
5
SMS
advertising
: how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
6
Consumer's attitude towards SMS
advertising
in Nellore city, Andhra Pradesh a factor analysis approach
Reddy, T. Ravindra
;
Lakshmi, N. Rajya
- In:
GITAM journal of management : a quarterly publication …
13
(
2015
)
1
,
pp. 212-223
Persistent link: https://www.econbiz.de/10011302367
Saved in:
7
Hispanic-Americans, mobile
advertising
and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
8
How effective is location-targeted mobile
advertising
?
Fang, Zheng
;
Luo, Xueming
;
Keith, Megan E.
- In:
MIT sloan management review
56
(
2014/15
)
2
,
pp. 14-15
Persistent link: https://www.econbiz.de/10011339169
Saved in:
9
Attitudes toward mobile
advertising
: a study of mobile web display and mobile display
advertising
Le, Tri Dinh
;
Nguyen, Bao-Tran Ho
- In:
Asian Academy of Management journal : AAMJ
19
(
2014
)
2
,
pp. 87-103
Persistent link: https://www.econbiz.de/10011286643
Saved in:
10
Consumer attitudes towards mobile
advertising
: an updated vision
Aramendia-Muneta, Maria Elena
;
Olarte-Pascual, Cristina
- In:
International journal of internet marketing and …
13
(
2019
)
3
,
pp. 235-252
Persistent link: https://www.econbiz.de/10012140344
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->