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~subject:"Mobilkommunikation"
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Mobilkommunikation
Advertising
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Okazaki, Shintaro
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Psychology & marketing
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising theory
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Cutting edge international research
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Electronic markets : the international journal on networked business
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International journal of advertising : the quarterly review of marketing communications
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Marketing : metaphors and metamorphosis
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ECONIS (ZBW)
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Special issue: New media: mobile advertising and marketing
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003757301
Saved in:
2
Effects of mobile direct experience on perceived interactivity and attitude toward smartphone applications
Kim, Juran
;
Lee, Ki Hoon
;
Taylor, Charles Raymond
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
3
,
pp. 282-296
Persistent link: https://www.econbiz.de/10010408105
Saved in:
3
Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 715-731
Persistent link: https://www.econbiz.de/10003757428
Saved in:
4
Social influence model and electronic word of mouth : PC versus mobile internet
Okazaki, Shintaro
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 439-472
Persistent link: https://www.econbiz.de/10003874752
Saved in:
5
Lessons learned for teaching mobile advertising : critical review and future directions
Okazaki, Shintaro
- In:
Advertising theory
,
(pp. 373-387)
.
2012
Persistent link: https://www.econbiz.de/10009524030
Saved in:
6
Viral marketing : how to spread the word via mobile device
Okazaki, Shintaro
- In:
Marketing : metaphors and metamorphosis
,
(pp. 118-131)
.
2008
Persistent link: https://www.econbiz.de/10003746820
Saved in:
7
Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites
Katsukura, Akihiro
;
Nishiyama, Mamoru
;
Okazaki, Shintaro
- In:
Advertising and communication : proceedings 4th …
,
(pp. 242-248)
.
2005
Persistent link: https://www.econbiz.de/10003353823
Saved in:
8
Does gender affect media choice in travel information search? : on the use of mobile Internet
Okazaki, Shintaro
;
Hirose, Morikazu
- In:
Tourism management : research, policies, practice
30
(
2009
)
6
,
pp. 794-804
Persistent link: https://www.econbiz.de/10003892140
Saved in:
9
Consumer privacy concerns and preference for degree of regulatory control : a study of mobile advertising in Japan
Okazaki, Shintaro
;
Li, Hairong
;
Hirose, Morikazu
- In:
Journal of advertising : official publication of the …
38
(
2009
)
4
,
pp. 63-77
Persistent link: https://www.econbiz.de/10003931178
Saved in:
10
Play our game and tell your friends : Pringle's brand campaign on a mobile social networking site
Okazaki, Shintaro
;
Yagüe Guillén, María Jésus
- In:
Cutting edge international research
,
(pp. 187-197)
.
2010
Persistent link: https://www.econbiz.de/10003985180
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