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~subject:"Mobilkommunikation"
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Mobile coupons : what to offer...
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Mobilkommunikation
Consumer behaviour
83,098
Konsumentenverhalten
80,618
Theorie
9,713
Theory
9,545
Relationship marketing
9,454
Beziehungsmarketing
9,427
Brand management
7,581
Markenführung
7,540
Mobile communications
6,941
Brand image
6,711
Markenimage
6,671
Customer satisfaction
5,903
Kundenzufriedenheit
5,743
Online-Handel
5,704
Online retailing
5,692
USA
5,203
United States
4,962
Social Web
4,908
Social web
4,906
Online-Marketing
4,715
Internet marketing
4,693
Service quality
4,610
Dienstleistungsqualität
4,565
Deutschland
4,494
Brand
4,322
Markenartikel
4,312
Einzelhandel
4,262
Retail trade
4,219
Germany
4,178
Electronic Commerce
4,036
E-commerce
3,782
Werbewirkung
3,685
Advertising effects
3,647
Verbraucherverhalten
3,587
Experiment
3,445
Emotion
3,264
Advertising
3,075
Werbung
2,994
Privater Konsum
2,891
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Free
2,018
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1,929
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4,140
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2,832
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9
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37
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19
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13
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7
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Asongu, Simplice
77
Haucap, Justus
38
Gerpott, Torsten J.
29
Kruse, Jörn
29
Whalley, Jason
27
Grzybowski, Lukasz
26
Sutherland, Ewan
24
Markendahl, Jan
23
Bohlin, Erik
22
Valletti, Tommaso M.
21
Heimeshoff, Ulrich
20
Madden, Gary
20
Verboven, Frank
20
Wolfstetter, Elmar
20
Dewenter, Ralf
18
Genakos, Christos
18
Liang, Julienne
18
Nett, Lorenz
17
Ghose, Anindya
16
Ivaldi, Marc
16
Kim, Seongcheol
16
Odhiambo, Nicholas M.
16
Unhelkar, Bhuvan
16
Aker, Jenny C.
15
Büllingen, Franz
15
Duso, Tomaso
15
Foros, Øystein
15
Gruber, Harald
15
Karjaluoto, Heikki
15
Stumpf, Ulrich
15
Grimm, Veronika
14
Kretschmer, Tobias
14
Pau, Louis-Francois
14
Riedel, Frank
14
Stamm, Peter
14
Bahia, Kalvin
13
Bauer, Hans H.
13
Castells, Pau
13
Chen, Hong
13
Tesei, Andrea
13
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IGI Global
90
National Bureau of Economic Research
22
International Telecommunications Society
15
Europäische Kommission
14
OECD
13
Organisation for Economic Co-operation and Development
10
Elinkeinoelämän Tutkimuslaitos
5
Europäische Kommission / Generaldirektion Kommunikationsnetze, Inhalte und Technologien
5
International Finance Corporation
5
WIK-Consult GmbH <Honnef>
5
Deutsche Bank <Frankfurt am Main> / Research
4
Erasmus Research Institute of Management
4
Monopolkommission
4
Renessans Kapital <Moskau>
4
Springer Fachmedien Wiesbaden
4
Deutschland / Bundeswehr / Universität Hamburg
3
Edward Elgar Publishing
3
Empirica, Gesellschaft für Kommunikations- und Technologieforschung <Bonn>
3
OECD / International Transport Forum
3
Robert Schuman Centre for Advanced Studies
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
World Bank Group
3
AMACOM
2
Bureau of Economic and Business Research <Champaign, Ill.>
2
Center for Economic Research <Tilburg>
2
Deutsche Verkehrswissenschaftliche Gesellschaft
2
EOS Gallup Europe <Wavre>
2
Europäische Kommission / Gemeinsame Forschungsstelle
2
Europäische Kommission / Generaldirektion Informationsgesellschaft
2
Hamburger Forum Medienökonomie
2
Information Resources Management Association
2
Institut für Wirtschaftspolitik <Hamburg>
2
Institut für Wirtschaftswissenschaften <Wien>
2
Internationale Fernmelde-Union
2
Melbourne Business School
2
Nomos Verlagsgesellschaft
2
Nordic Council of Ministers
2
Oxford Economics Ltd.
2
TÜV Rheinland AG
2
Weltbank
2
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Telecommunications policy : the international journal of digital economy, data sciences and new media
280
Technological forecasting & social change : an international journal
92
Journal of retailing and consumer services
70
Information economics and policy : IEP
46
AGDI working paper
41
International journal of networking and virtual organisations : IJNVO
39
International journal of business information systems : IJBIS
37
Journal of business research : JBR
37
Handbook of research in mobile business : technical, methodological, and social perspectives
36
Information systems research : ISR
31
SpringerLink / Bücher
31
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
29
The Second International Conference on Mobile Business : m>Business 2003 ; [Die Konferenz "m>Business" fand vom 23. bis 24. Juni 2003 in Wien statt]
27
WIK Diskussionsbeitrag
26
CESifo working papers
25
Discussion paper / Centre for Economic Policy Research
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
International journal of e-business research : an official publication of the Information Resources Management Association
23
Research policy : policy, management and economic studies of science, technology and innovation
23
Working paper
23
Diskussionsbeiträge / Wissenschaftliches Institut für Kommunikationsdienste
22
NBER working paper series
22
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
22
Applied economics
21
Diskussionsbeiträge / Wissenschaftliches Institut für Infrastruktur und Kommunikationsdienste
21
Tourism management : research, policies, practice
21
International journal of hospitality management
20
International journal of industrial organization
19
Handbook of research on mobile marketing management
18
Cogent business & management
17
Electronic commerce research
17
Electronic markets : the international journal on networked business
17
International journal of electronic business
17
NBER Working Paper
17
Mobile virtual work : a new paradigm? ; With 26 tables
16
NET Institute Working Paper
16
Technology analysis & strategic management
16
Working paper / National Bureau of Economic Research, Inc.
16
Applied economics letters
15
Discussion papers / CEPR
15
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Source
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ECONIS (ZBW)
6,895
EconStor
82
RePEc
2
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Consumer responses to mobile coupons : the roles of shopping motivation and regulatory fit
Khajehzadeh, Saman
;
Oppewal, Harmen
;
Tojib, Dewi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2447-2455
Persistent link: https://www.econbiz.de/10010402772
Saved in:
2
When loyalty goes mobile : effects of mobile loyalty apps on purchase, redemption, and competition
Son, Yoonseock
;
Oh, Wonseok
;
Han, Sang Pil
;
Park, Sungho
- In:
Information systems research : ISR
31
(
2020
)
3
,
pp. 835-847
Persistent link: https://www.econbiz.de/10012298128
Saved in:
3
Is this mobile cpupon worth my private information? : consumer evaluation of acquisition and transaction utility in a mobile coupon shopping context
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
9
(
2015
)
2
,
pp. 92-109
Persistent link: https://www.econbiz.de/10011302394
Saved in:
4
Perceptions of mobile coupons : a cross-national study
Muk, Alexander
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
4
,
pp. 311-324
Persistent link: https://www.econbiz.de/10009748198
Saved in:
5
Who are the users of mobile coupons? : a profile of US consumers
Im, Hyunjoo
;
Ha, Young
- In:
Journal of research in interactive marketing : …
6
(
2012
)
3
,
pp. 215-232
Persistent link: https://www.econbiz.de/10009666644
Saved in:
6
Determinants of mobile coupon service adoption : assessment of gender difference
Ha, Young
;
Im, Hyunjoo
- In:
International journal of retail & distribution management
42
(
2014
)
5
,
pp. 441-459
Persistent link: https://www.econbiz.de/10010384607
Saved in:
7
Planning and implementing effective mobile marketing programs
Berman, Barry
- In:
Business horizons
59
(
2016
)
4
,
pp. 431-439
Persistent link: https://www.econbiz.de/10011514833
Saved in:
8
Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin
;
Song, Hayeon
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
Saved in:
9
A study on sales promotions using mobile coupons for the Indian quick-service restaurants
Gupta, Sandeep
;
Wali, O. P.
- In:
International journal of Indian culture and business …
21
(
2020
)
1
,
pp. 5-24
Persistent link: https://www.econbiz.de/10012284756
Saved in:
10
Competitive location-based mobile coupon targeting strategy
Luo, Meiling
;
Li, Gang
;
Chen, Xudong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012431570
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