Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Mode"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliographie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Mode
Konsumentenverhalten
4,893
Consumer behaviour
4,890
Markenartikel
851
Brand
848
Deutschland
683
Germany
682
Brand management
672
Markenführung
672
Theorie
590
Theory
590
Youth
447
Beziehungsmarketing
439
Relationship marketing
439
Jugendliche
395
Fashion
342
United States
341
USA
338
Brand image
332
Markenimage
332
Social Web
303
Social web
303
Online-Handel
282
Online retailing
281
Marktforschung
237
Market research
236
Marketingmanagement
227
Marketing management
226
Einzelhandel
224
Retail trade
224
Internet marketing
206
Online-Marketing
206
Marketing
202
E-commerce
197
Electronic Commerce
197
Luxury goods
192
Luxusgüter
192
Advertising effects
150
Werbewirkung
150
Nachhaltige Entwicklung
149
more ...
less ...
Online availability
All
Undetermined
175
Free
4
Type of publication
All
Article
341
Book / Working Paper
3
Type of publication (narrower categories)
All
Aufsatz im Buch
Bibliographie
Article in journal
1,510
Aufsatz in Zeitschrift
1,510
Book section
341
Graue Literatur
69
Non-commercial literature
69
Aufsatzsammlung
63
Collection of articles of several authors
62
Sammelwerk
62
Hochschulschrift
55
Working Paper
46
Arbeitspapier
41
Case study
39
Fallstudie
39
Thesis
24
Dissertation u.a. Prüfungsschriften
12
Conference paper
9
Konferenzbeitrag
9
Collection of articles written by one author
7
Konferenzschrift
7
Sammlung
7
Bibliografie enthalten
5
Bibliography included
5
Lehrbuch
5
Textbook
5
Guidebook
4
Interview
4
Market information
4
Marktinformation
4
Ratgeber
4
Amtsdruckschrift
3
Bibliografie
3
Festschrift
3
Government document
3
Zeitung
3
Article
2
Fallstudiensammlung
2
Mehrbändiges Werk
2
Multi-volume publication
2
more ...
less ...
Language
All
English
312
German
31
French
1
Author
All
Henninger, Claudia E.
10
Choi, Tsan-Ming
9
Easey, Mike
6
Mogaji, Emmanuel
5
Blazquez Cano, Marta
4
Bosah, Genevieve
4
Brooksworth, Frederica
4
Cedrola, Elena
4
Alevizou, Panayiota J.
3
Amatulli, Cesare
3
Bazaki, Eirini
3
Bowen, Gordon
3
Chow, Pui-Sze
3
Guercini, Simone
3
Moore, Christopher M.
3
Ozuem, Wilson
3
Wanick, Vanissa
3
Bardey, Aurore
2
Barnes, Liz
2
Boardman, Rosy
2
Bowen, Deidre
2
Faraoni, Monica
2
Goworek, Helen
2
Hefter, Katharina
2
James, Alana M.
2
Kent, Anthony
2
Li, Wing-Yan
2
Manchiraju, Srikant
2
Martínez-de-Albéniz, Victor
2
Mekonnen, Aster
2
Montgomery, Bruce
2
Netter, Sarah
2
Niinimäki, Kirsi
2
Ramchandani, Mukta
2
Rashid, Arooj
2
Rovai, Serena
2
Runfola, Andrea
2
Ryding, Daniella
2
Schmid, Stefan
2
Sestino, Andrea
2
more ...
less ...
Published in...
All
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
11
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
10
Fashion marketing
10
Sustainability in fashion : a cradle to upcycle approach
10
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
10
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
9
Analytical modeling research in fashion business
8
Contemporary case studies on fashion production, marketing and operations
8
Fast fashion systems : theories and applications
6
Intelligent fashion forecasting systems : models and applications
6
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
6
Sustainable Luxury : An International Perspective
6
Sustainable fashion supply chain management : from sourcing to retailing
5
Handbook of Islamic marketing
4
Technology-driven sustainability : innovation in the fashion supply chain
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
3
Promoting organizational performance through 5G and agile marketing
3
Retail Business : Perspektiven, Strategien, Erfolgsmuster : mit Fallstudien und Praxisbeispielen von Aldi, Budnikowsky, Dell, Görtz, Hugo Boss, Keen On fashion, Kiehl´s, Lush, Otto Group, Sport Scheck, Takko
3
Sustainable fashion : consumer awareness and education
3
Textiles and clothing sustainability : sustainable fashion and consumption
3
Advanced digital marketing strategies in a data-driven era
2
Aestetics and style in strategy
2
Brand research : [an outcome of the second International Conference on Brand Management]
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Business models and ICT technologies for the fashion supply chain : proceedings of IT4Fashion 2016
2
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
2
Creative industries and entrepreneurship : paradigms in transition from a global perspective
2
Detox fashion : case studies
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Gender, culture, and consumer behavior
2
Global marketing strategies for the promotion of luxury goods
2
Handbook of research on information management for effective logistics and supply chains
2
International marketing in the fast changing world
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
New luxury management : creating and managing sustainable value across the organization
2
Process innovation in the global fashion industry
2
more ...
less ...
Source
All
ECONIS (ZBW)
341
USB Cologne (EcoSocSci)
3
Showing
1
-
10
of
344
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do consumers perceive differences between a US global
brand
and domestic
brand
? : a consumer-based
brand
equity analysis in Indian teenage apparel market
Dash, Satya Bhushan
;
Kumar, Ravi Shekhar
- In:
Brand research : [an outcome of the second …
,
(pp. 124-140)
.
2009
Persistent link: https://www.econbiz.de/10009623338
Saved in:
2
Country of origin association in retail and wholesale branding
Rashid, Arooj
;
Barnes, Liz
- In:
Country of origin effect : looking back and moving forward
,
(pp. 20-39)
.
2019
Persistent link: https://www.econbiz.de/10012008489
Saved in:
3
Social media, online
brand
communities, and customer engagement in the
fashion
industry
Helal, Guida
- In:
Leveraging computer-mediated marketing environments
,
(pp. 143-172)
.
2019
Persistent link: https://www.econbiz.de/10011971314
Saved in:
4
How can luxury
fashion
brands create a multisensory environment online to improve customer experience?
Stancescu, Laura
;
Clark, Lillian
;
Redolfi, Carolina
- In:
Integrated Business Models in the Digital Age : …
,
(pp. 275-314)
.
2022
Persistent link: https://www.econbiz.de/10013282635
Saved in:
5
Internationalization through e-commerce : the case multibrand luxury retailers in the
fashion
industry
Guercini, Simone
;
Runfola, Andrea
- In:
International marketing in the fast changing world
,
(pp. 15-31)
.
2015
Persistent link: https://www.econbiz.de/10011415981
Saved in:
6
Detoxifying luxury and
fashion
industry : case of market driving brands
Coste-Manière, Ivan
;
Guezguez, Hamdi
;
Ramchandani, Mukta
; …
- In:
Detox fashion : case studies
,
(pp. 29-43)
.
2017
Persistent link: https://www.econbiz.de/10012035173
Saved in:
7
Integrating sustainable strategies in
fashion
design by Detox 2020 plan : case studies from different brands
Grover, Tarun
- In:
Detox fashion : case studies
,
(pp. 45-84)
.
2017
Persistent link: https://www.econbiz.de/10012035186
Saved in:
8
When
fashion
meets art : the artification of luxury
fashion
brands
Massi, Marta
;
Turrini, Alex
- In:
The artification of luxury fashion brands : synergies, …
,
(pp. 1-32)
.
2020
Persistent link: https://www.econbiz.de/10012240661
Saved in:
9
Reconciling social media with luxury
fashion
brands : an exploratory study
Ozuem, Wilson
;
Tan, Kerri
- In:
Handbook of research on management of cultural products …
,
(pp. 257-285)
.
2014
Persistent link: https://www.econbiz.de/10010348360
Saved in:
10
The strategic use of social media in the
fashion
industry
Kontu, Hanna
;
Vecchi, Alessandra
- In:
Transcultural marketing for incremental and radical …
,
(pp. 209-233)
.
2014
Persistent link: https://www.econbiz.de/10010211699
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
