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Exploring consumers' motivations to engage in innovation through co-creation activities
Roberts, Deborah; Hughes, Mathew; Kertbo, Kia - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 147-169
Persistent link: https://www.econbiz.de/10010344224
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Customers' motives to co-create in smart services interactions
Roy, Sanjit; Gaganpreet Singh; Hatton, Corey; Dey, Bidit; … - In: Electronic commerce research 23 (2023) 3, pp. 1367-1400
Persistent link: https://www.econbiz.de/10014383015
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The rules of engagement : how to motivate consumers to engage with branded mobile apps
Stocchi, Lara; Michaelidou, Nina; Pourazad, Naser; … - In: Journal of marketing management : MM 34 (2018) 13/14, pp. 1196-1226
Persistent link: https://www.econbiz.de/10011981583
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Customer engagement in collaborative innovation : investigating consumer motivation for participating in value co-creation
Sohail, M. Sadiq - In: Middle East journal of management : MEJM 7 (2020) 3, pp. 226-246
Persistent link: https://www.econbiz.de/10012257949
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Effects of experiential motivation and customer engagement on customer value creation : analysis of psychological process in the experience-based retail environment
An, Myoung-a; Han, Sang-Lin - In: Journal of business research : JBR 120 (2020), pp. 389-397
Persistent link: https://www.econbiz.de/10012417142
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Consumer motives and willingness to co-create in professional and generic services
Neghina, Carmen; Bloemer, Johanna M.; Birgelen, Marcel van - In: Journal of service management 28 (2017) 1, pp. 157-181
Persistent link: https://www.econbiz.de/10011655006
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Customer nontransactional value cocreation in an online hotel brand community : driving motivation, engagement behavior, and value beneficiary
Shin, Hakseung; Perdue, Richard R. - In: Journal of travel research : a quarterly publication of … 61 (2022) 5, pp. 1088-1104
Persistent link: https://www.econbiz.de/10013258957
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Employee motivation to co-create value (EMCCV) : construction and validation of scale
Muhammad Amin; Shamim, Amjad; Zulkipli Ghazali; Khan, Imran - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431617
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Towards a better understanding of volunteer engagement : self-determined motivations, self-expression needs and co-creation outcomes
Fernandes, Teresa; Matos, Manuel Aires de - In: Journal of service theory and practice 33 (2023) 7, pp. 1-27
Persistent link: https://www.econbiz.de/10014448152
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Well-being creation by senior volunteers in a service provider context
Shirahada, Kunio; Wilson, Alan M. - In: Journal of service theory and practice 33 (2023) 7, pp. 28-51
Persistent link: https://www.econbiz.de/10014448159