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Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image

Kim, Kyung Hoon; Jeon, Byung Joo; Jung, Hong Seob; Lu, Wei - In: Journal of business research : JBR 65 (2012) 11, pp. 1612-1617

Persistent link: https://www.econbiz.de/10009681914

Entering conscious consumer markets : toward a new generation of sustainability strategies

Cohen, Boyd; Muñoz, Pablo - In: California management review 59 (2017) 4, pp. 23-48

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Sustainable, therefore reputable : linking sustainability, reputation, and consumer behaviour

Unal, Umut; Tascioglu, Mertcan - In: Marketing intelligence & planning 40 (2022) 4, pp. 497-512

Persistent link: https://www.econbiz.de/10013393463

Building corporate reputation through consumer responses to green new products

Pritchard, Mark; Wilson, Theresa - In: The journal of brand management : an international journal 25 (2018) 1, pp. 38-52

Persistent link: https://www.econbiz.de/10011875597

Sustainable marketing : market-driving, not market-driven

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Relationship between sustainable buying intention and marketing strategies

Salgado-Beltrán, Lizbeth; Subira-Lobera, María E.; … - In: The international journal of management science and … (2014) 12, pp. 18-30

In this paper, we analysed the relationship between sustainable buying intention (SBI) and marketing strategies (price, product, communication and placement) and We use a theoretical model to test hypothesis via structural equation model by maximum likelihood in AMOS version 19.0 software....

Persistent link: https://www.econbiz.de/10010474530