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~subject:"National culture"
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National culture
Cross-cultural research
72
cross-cultural research
55
Cross-cultural management
36
Consumer behaviour
35
Interkulturelles Management
35
Konsumentenverhalten
32
Cultural identity
16
Kulturelle Identität
16
International marketing
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Nationalkultur
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Comparison
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Internationales Marketing
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Vergleich
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China
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Culture
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Kultur
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United States
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culture
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Bibliometrics
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Bibliometrie
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Germany
7
Brand management
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Beziehungsmarketing
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Brand image
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Corporate culture
5
Customer satisfaction
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Deutschland
5
Hofstede
5
Kundenzufriedenheit
5
Markenführung
5
Markenimage
5
Measurement
5
Measurement equivalence
5
Messung
5
Relationship marketing
5
Unternehmenskultur
5
methodology
5
national culture
5
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conceptual-paper
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English
15
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Mooij, Marieke K. de
2
Aharonson, Barak S.
1
Bashenkhaeva, Victoria
1
Beuthner, Christoph
1
Carey, Lindsey
1
Cervellon, Marie-Cécile
1
Choi, Jaewon
1
Connolly, Lena Y.
1
Cristescu, Anamaria
1
Cullen, John B.
1
Derori, Yiśraʾel
1
Friedrich, Maren
1
Herbes, Carsten
1
Hoffmann, Stefan
1
Kauffeld, Simone
1
Kim, Changsoo
1
Kivenzor, Gregory J.
1
Kortsch, Timo
1
Lang, Michael
1
Lee, Habin
1
Lee, Hong Joo
1
Lee, Sang-Gun
1
Leung, Kwok
1
Luiz, John M.
1
Mai, Robert
1
Manos, Ronny
1
Martin, Kelly D.
1
Martin, Michael W.
1
Messner, Wolfgang
1
Morris, Michael W.
1
Ramme, Iris
1
Sajjad, Farhana
1
Shoham, Amir
1
Trimi, Silvana
1
Wall, David
1
de Mooij, Marieke
1
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International marketing review
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
AMS review : official publication of the Academy of Marketing Science
1
Human resource development international : HRDI
1
Information systems management
1
International Marketing Review
1
International business review : the official journal of the European International Business Academy
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International review of applied economics
1
Journal of World Business
1
Journal of fashion marketing and management
1
Journal of international consumer marketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
14
RePEc
1
Other ZBW resources
1
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1
Cultural dynamics and marketing strategies for emerging markets : characterization of group subcultures and consumption preferences
Kivenzor, Gregory J.
- In:
AMS review : official publication of the Academy of …
5
(
2015
)
3/4
,
pp. 142-158
Persistent link: https://www.econbiz.de/10011429362
Saved in:
2
National culture and national savings : is there a link?
Manos, Ronny
;
Derori, Yiśraʾel
;
Shoham, Amir
; …
- In:
International review of applied economics
29
(
2015
)
4
,
pp. 455-481
Persistent link: https://www.econbiz.de/10011341737
Saved in:
3
Ethical fashion dimensions : pictorial and auditory depictions through three cultural perspectives
Carey, Lindsey
;
Cervellon, Marie-Cécile
- In:
Journal of fashion marketing and management
18
(
2014
)
4
,
pp. 483-506
Persistent link: https://www.econbiz.de/10010530866
Saved in:
4
Do culture-dependent response styles distort substantial relationships?
Hoffmann, Stefan
;
Mai, Robert
;
Cristescu, Anamaria
- In:
International business review : the official journal of …
22
(
2013
)
5
,
pp. 814-827
Persistent link: https://www.econbiz.de/10009771716
Saved in:
5
What's yours is now mine : deviant consumption through acquisitive crime
Martin, Kelly D.
;
Cullen, John B.
;
Martin, Michael W.
- In:
Journal of public policy & marketing : JPP & M ; an …
32
(
2013
)
1
,
pp. 140-157
Persistent link: https://www.econbiz.de/10009753865
Saved in:
6
Cross-cultural research in international marketing : clearing up some of the confusion
Mooij, Marieke K. de
- In:
International marketing review
32
(
2015
)
6
,
pp. 646-662
Persistent link: https://www.econbiz.de/10011517557
Saved in:
7
The influence of national culture on the attitude towards mobile recommender systems
Choi, Jaewon
;
Lee, Hong Joo
;
Sajjad, Farhana
;
Lee, Habin
- In:
Technological forecasting & social change : an …
86
(
2014
),
pp. 65-79
Persistent link: https://www.econbiz.de/10010479684
Saved in:
8
Values, schemas, and norms in the culture-behavior nexus : a situated dynamics framework
Leung, Kwok
;
Morris, Michael W.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
9
,
pp. 1028-1050
Persistent link: https://www.econbiz.de/10011410953
Saved in:
9
The impact of ethno-linguistic fractionalization on cultural measures : dynamics, endogeneity and modernization
Luiz, John M.
- In:
Journal of international business studies : JIBS ; an …
46
(
2015
)
9
,
pp. 1080-1098
Persistent link: https://www.econbiz.de/10011411113
Saved in:
10
Cultural and individual differences in online reviews
Messner, Wolfgang
- In:
Journal of international consumer marketing
32
(
2020
)
5
,
pp. 356-382
Persistent link: https://www.econbiz.de/10012312900
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