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~subject:"Netherlands"
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Netherlands
Niederlande
38,816
Werbung
13,887
Advertising
11,360
Werbewirkung
8,028
Advertising effects
7,801
Consumer behaviour
5,375
Deutschland
5,359
Konsumentenverhalten
5,285
Germany
4,032
Theorie
3,252
Großbritannien
3,220
Theory
3,154
USA
3,033
Online-Marketing
2,790
Internet marketing
2,782
United States
2,691
United Kingdom
2,658
Sportveranstaltung
2,503
Sport event
2,432
Frankreich
2,429
France
1,878
Brand management
1,563
Markenführung
1,543
Belgien
1,512
advertising
1,409
Schätzung
1,389
Italien
1,356
Estimation
1,268
Arbeitsmarkt
1,251
Marketing
1,209
Schweden
1,199
Markenimage
1,181
Brand image
1,174
Entrepreneurship
1,134
Vergleich
1,124
Entrepreneurship approach
1,106
EU-Staaten
1,067
Italy
1,061
Comparison
1,051
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Online availability
All
Free
5,774
Undetermined
2,103
Type of publication
All
Book / Working Paper
13,378
Article
10,490
Journal
498
Other
1
Type of publication (narrower categories)
All
Article in journal
8,132
Aufsatz in Zeitschrift
8,132
Graue Literatur
7,156
Non-commercial literature
7,156
Working Paper
4,201
Arbeitspapier
4,170
Aufsatz im Buch
2,126
Book section
2,126
Amtsdruckschrift
1,238
Government document
1,238
Hochschulschrift
1,008
Thesis
839
Collection of articles of several authors
719
Sammelwerk
719
No longer published / No longer aquired
341
Statistik
323
Konferenzschrift
311
Aufsatzsammlung
273
Statistics
256
Case study
242
Fallstudie
242
Conference proceedings
191
Bibliografie enthalten
140
Bibliography included
140
Business report
92
Geschäftsbericht
92
Conference paper
77
Konferenzbeitrag
77
Advisory report
61
Gutachten
61
Collection of articles written by one author
54
Sammlung
54
Amtliche Publikation
53
Mehrbändiges Werk
50
Multi-volume publication
50
Forschungsbericht
47
Bibliografie
38
Rezension
37
Lehrbuch
24
Textbook
24
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English
17,913
Dutch
4,938
German
1,259
Undetermined
252
French
186
Italian
30
Danish
19
Polish
15
Spanish
14
Hungarian
7
Swedish
5
Russian
4
Czech
3
Multiple languages
2
Valencian
1
Korean
1
Latin
1
Norwegian
1
Portuguese
1
Sinhalese
1
Slovenian
1
Ukrainian
1
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Author
All
Ours, Jan C. van
245
Nijkamp, Peter
206
Grip, Andries de
143
Rietveld, Piet
114
Lindeboom, Maarten
112
Oosterbeek, Hessel
100
Soest, Arthur van
99
Berg, Gerard J. van den
95
Alessie, Rob
93
Fouarge, Didier
93
Cörvers, Frank
92
Hartog, Joop
92
Butter, Frank A. G. den
91
Kapteyn, Arie
89
Klaauw, Bas van der
89
Thurik, Adriaan R.
85
Weel, Bas ter
80
Euwals, Rob
79
Pfann, Gerard A.
77
Haan, Jakob de
75
Gradus, Raymond
74
Koning, Pierre
74
Bovenberg, Ary Lans
66
Graafland, Johan J.
65
van Ours, Jan C.
64
Groot, Wim
63
Rouwendal, Jan
63
Palm, Franz C.
62
Mastrogiacomo, Mauro
61
Heyma, Arjan
59
Ommeren, Jos van
59
Teulings, Coen N.
57
Dijkgraaf, Elbert
56
Franses, Philip Hans
56
Borghans, Lex
53
Praag, Mirjam van
52
Georgarakos, Dimitris
50
Oude Lansink, Alfons G. J. M.
50
Rooij, Maarten van
50
Broersma, Lourens
49
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Institution
All
OECD
172
Niederlande / Centraal Bureau voor de Statistiek
155
National Bureau of Economic Research
80
Niederlande / Centraal Planbureau
70
European Conference of Ministers of Transport
69
International Monetary Fund
61
Researchcentrum voor Onderwijs en Arbeidsmarkt <Maastricht>
43
European Centre for the Development of Vocational Training
37
International Labour Organization (ILO), United Nations
31
Center for Economic Research <Tilburg>
30
Amsterdams Instituut voor ArbeidsStudies
29
Erasmus Research Institute of Management
27
Europäische Kommission
25
Niederlande / Ministerie van Economische Zaken
23
Internationaler Währungsfonds
22
Economisch Instituut voor het Midden- en Kleinbedrijf
21
De Nederlandsche Bank
20
Erasmus Universiteit Rotterdam / Onderzoekcentrum Financieel Economisch Beleid
19
Sociaal-Economische Raad
19
Economic Research Centre
18
Institute of Social Studies (ISS)
18
Niederlande / Ministerie van Sociale Zaken en Werkgelegenheid
17
Organisation for Economic Co-operation and Development
17
Forschungsinstitut zur Zukunft der Arbeit
15
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
15
Landbouw-Economisch Instituut <Niederlande>
14
Netherlands Ministry of Agriculture, Industry and Commerce at the Hague
14
Sociaal-Economische Raad / Commissie voor Consumentenaangelegenheden
14
Vrije Universiteit Amsterdam / Applied Labour Economics Research Team
14
Niederlande
13
Niederlande / Centraal Bureau voor de Statistiek / Divisie Kwartaire Sector en Leefsituatie
13
Economisch Instituut voor het Midden- en Kleinbedrijf / Afdeling Fundamenteel Onderzoek
12
Edward Elgar Publishing
12
Europäische Kommission / Statistisches Amt
12
Hoofbedrijfschap Detailhandel
11
International Energy Agency
11
Niederlande / Ministerie van Volkshuisvesting, Ruimtelijke Ordening en Milieubeheer
11
EIM, Doordacht Onderzoek voor Bedrijf en Beleid
10
Economisch Instituut voor het Midden- en Kleinbedrijf / Small Business Research and Consultancy
10
Nederlands Economisch Instituut <Rotterdam>
10
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Published in...
All
Economisch statistische berichten : ESB
671
Discussion paper / Tinbergen Institute
490
SEO-rapport
402
Discussion paper series / IZA
306
De economist : Netherlands economic review ; quarterly review of the Royal Netherlands Economic Association
293
Maandschrift economie : tijdschrift voor algemeen economische en social-economische vraagstukken
216
Discussion paper / Center for Economic Research, Tilburg University
197
CPB discussion paper
192
Openbare uitgaven : zin en omvang van de overheidsuitgaven ; publikatie van de Stichting Instituut voor Onderzoek van Overheidsuitgaven te 's-Gravenhage
189
IZA Discussion Paper
177
Publikatie / Sociaal-Economische Raad
168
Quarterly bulletin / De Nederlandsche Bank
149
CPB document
145
Discussion paper / Central Bureau voor de Statistiek
136
DNB working paper
132
Tinbergen Institute research series
132
Research memoranda / Central Planning Bureau
130
Statistisch magazine / Centraal Bureau voor de Statistiek, Hoofafdeling Ontwikkeling
116
Tijdschrift voor politieke ekonomie
112
OSA-werkdocument
108
Discussion paper / Centre for Economic Policy Research
107
Tijdschrift vervoerswetenschap : kwartaalschrift van de Stichting NEA
106
Werkdocument / Centraal Planbureau
105
Sociaal-economische maandstatistiek / Supplement
103
Applied economics
102
Tijdschrift voor arbeidsvraagstukken
97
Serie research memoranda / Vrije Universiteit, Faculteit der Economische Wetenschappen en Econometrie
96
ERIM report series research in management
94
ROA Technical report
90
ROA rapport
90
Netspar Discussion Paper
87
De Nederlandsche Bank Working Paper
86
Tijdschrift voor economische en sociale geografie : TESG
82
NBER working paper series
77
Netherlands official statistics : quarterly journal of the Central Bureau of Statistics
77
IMF staff country report
68
CESifo working papers
65
CPB report : quarterly review of CPB Netherlands Bureau for Economic Policy Analysis
65
AIAS working paper serie / Amsterdam Institute for Advanced Labour Studies
64
Discussion paper / Tinbergen Institute / Tinbergen Institute
63
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Source
All
ECONIS (ZBW)
23,945
RePEc
300
EconStor
45
ArchiDok
33
USB Cologne (EcoSocSci)
25
Other ZBW resources
12
BASE
6
USB Cologne (business full texts)
1
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date (oldest first)
1
Super Bowl ads
Hartmann, Wesley R.
;
Klapper, Daniel
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
1
,
pp. 78-96
Persistent link: https://www.econbiz.de/10011818457
Saved in:
2
Popular music in Super Bowl commercials 2005 - 2014
Allan, David
;
Tryce, Stephanie A.
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 333-348
Persistent link: https://www.econbiz.de/10011608072
Saved in:
3
The effectiveness of
advertising
embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
Saved in:
4
Super returns to Super Bowl ads?
Stephens-Davidowitz, Seth
;
Varian, Hal R.
;
Smith, Michael D.
- In:
Quantitative marketing and economics : QME
15
(
2017
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10011710351
Saved in:
5
Effects of Super Bowl
advertising
on online brand search : ten years of insights from 2011 to 2020
Li, Dan
;
Watanabe, Nicholas Masafumi
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
4
,
pp. 841-854
Persistent link: https://www.econbiz.de/10013370506
Saved in:
6
Program-involvement effects on commercial attention and recall of successive and embedded
advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
Saved in:
7
The impact of brand-event fit in virtual
advertising
on sport television viewers’ brand attitudes
Park, Sangchul
;
Inoue, Yuhei
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 250-263
Persistent link: https://www.econbiz.de/10012000633
Saved in:
8
Down-to-the-Minute Effects of Super Bowl
Advertising
on Online Search Behavior
Reiley, David
;
Lewis, Randall A.
-
2013
Online consumer data presents new opportunities for measuring the effects of
advertising
. We combine search query data … with the commercial schedule for the 2011 Super Bowl to measure the causal impact of TV
advertising
on consumer search …
Persistent link: https://www.econbiz.de/10014039341
Saved in:
9
Search engine
advertising
effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
10
Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.
;
Foutz, Natasha Zhang
;
Tanner, Robin J.
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
Saved in:
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