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How brands craft national identity
Beverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
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Can cooperatives brand? : exploring the interplay between cooperative structure and sustained brand marketing success
Beverland, Michael - In: Food policy : economics planning and politics of food … 32 (2007) 4, pp. 480-495
Persistent link: https://www.econbiz.de/10003463776
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Relationship strategies for market entry : the experience of New Zealand companies in Eastern Europe
Beverland, Michael - In: Journal of East-West business 7 (2001) 4, pp. 55-77
Persistent link: https://www.econbiz.de/10001690507
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Retailers' strategic responses to economic downturn: insights from down under
Sands, Sean; Ferraro, Carla - In: International journal of retail & distribution management 38 (2010) 8, pp. 567-577
Persistent link: https://www.econbiz.de/10008651876
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Crafting a niche in a crowded market: the case of Palliser Estate Wines of Martinborough (New Zealand)
Beverland, Michael; Lockshin, Lawrence S. - In: Handbook of niche marketing : principles and practice, (pp. 159-190). 2006
Persistent link: https://www.econbiz.de/10003322898
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Industrial global brand leadership : a capabilities view
Beverland, Michael; Napoli, Julie; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 8, pp. 1082-1093
Persistent link: https://www.econbiz.de/10003555951
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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740