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Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.; Beverland, Michael B.; Oppewal, Harmen - In: Memorable customer experiences : a research anthology, (pp. 101-117). 2009
Persistent link: https://www.econbiz.de/10003902740
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Implementing market orientation in industrial firms: a multiple case study
Beverland, Michael B.; Lindgreen, Adam - In: Industrial marketing management : the international … 36 (2007) 4, pp. 430-442
Persistent link: https://www.econbiz.de/10003469135
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Can cooperatives build and sustain brands?
Beverland, Michael B. - In: Market orientation : transforming food and agribusiness …, (pp. 137-152). 2010
Persistent link: https://www.econbiz.de/10010474612
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Business-to-business brand orientation
Beverland, Michael B. - In: Market orientation : transforming food and agribusiness …, (pp. 69-81). 2010
Persistent link: https://www.econbiz.de/10010474616
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Implementing market orientation in industrial firms : a multiple case study
Beverland, Michael B.; Lindgreen, Adam - In: Market orientation : transforming food and agribusiness …, (pp. 27-49). 2010
Persistent link: https://www.econbiz.de/10010474618
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How brands craft national identity
Beverland, Michael B.; Eckhardt, Giana M.; Sands, Sean; … - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 586-609
Persistent link: https://www.econbiz.de/10012799017
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Resourceful sensemaking : overcoming barriers between marketing and design in NPD
Beverland, Michael B.; Micheli, Pietro; Farrelly, Francis J. - In: The journal of product innovation management : an … 33 (2016) 5, pp. 628-648
Persistent link: https://www.econbiz.de/10011600439