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Idea Generation: Identifying the Most Useful Techniques

Sowrey, Trevor - In: European Journal of Marketing 24 (1990) 5, pp. 20-29

The effectiveness of a new product development programme depends on the quality of the ideas that are produced. Yet, in spite of its importance, many companies do not pay enough attention to the idea generation stage in their development programmes. One factor that may have helped bring about...

Persistent link: https://www.econbiz.de/10014722972

The effect of customer information during new product development on profits from goods and services

Witell, Lars; Gustafsson, Anders; D. Johnson, Michael - In: European Journal of Marketing 48 (2014) 9/10, pp. 1709-1730

Purpose – This study aims to investigate how customer information obtained at different phases of a new product development (NPD) process influences profits from new offerings. Design/methodology/approach – A survey was conducted in the context of NPD in goods and services. A unique database...

Persistent link: https://www.econbiz.de/10014723665

Proactive entrepreneurial behaviour, market orientation, and innovation outcomes

Liu, Gordon; Ko, Wai Wai Joyce; Ngugi, Isaac; Takeda, … - In: European Journal of Marketing 51 (2017) 11/12, pp. 1980-2001

’ innovation capability, which in turn translates into NPD performance. The authors also find that this upward curvilinear … relationship between PEB and innovation capability flips to a downward curvilinear relationship when firms pursue a customer and … behaviour, market orientation and innovation outcomes. …

Persistent link: https://www.econbiz.de/10014724491

Seamus Connolly: A Market‐Oriented Engineer

In: European Journal of Marketing 19 (1985) 5, pp. 76-82

Reports an informal interview with Seamus Connolly, an engineer by training, who developed an innovative product — FASTANK. Looks at how a marketing approach was developed for this product, through market planning, theory, opportunism and decision making. Emphasizes the benefits of marketing...

Persistent link: https://www.econbiz.de/10014724892

Theory into Practice: An Awkward Fit

Cameron, Marsaili - In: European Journal of Marketing 19 (1985) 5, pp. 54-58

Draws attention to the experiences of the author in trying to introduce new marketing ideas. Describes the difficulties of independent business. Presents a description of the progress of the author's company from theory into practice and the problems encountered therein.

Persistent link: https://www.econbiz.de/10014724894

The Performance Impact of Product Innovation Strategies

Cooper, Robert G. - In: European Journal of Marketing 18 (1984) 5, pp. 5-54

Product innovation is central to the success of most companies. The rewards of a successful innovation programme are … innovation efforts. This monograph is about the ingredients of a winning new product strategy — about strategic decisions on … markets, technologies, products — that result in a successful innovation programme. …

Persistent link: https://www.econbiz.de/10014724946

The Organisation of High‐Technology Product Innovation

Johne, F.A. - In: European Journal of Marketing 18 (1984) 6/7, pp. 55-71

Examines best current product innovation practice. Describes the organizational arrangements currently used by firms … loose/tight organization structures in relation to corporate renewal through product innovation. Presents results which …

Persistent link: https://www.econbiz.de/10014724951

Design Management and New Product Development

Smith, Brian - In: European Journal of Marketing 15 (1981) 5, pp. 51-60

crucial to innovation, need rigorous management. Defines design management as the specific management of the design resources …

Persistent link: https://www.econbiz.de/10014725040

Problem Analysis: a Consumer‐Based Methodology for the Discovery of New Product Ideas

Fornell, Claes - In: European Journal of Marketing 15 (1981) 5, pp. 61-72

Presents an approach to product development that appears to hold significant promise in terms of generating new product ideas with strong consumer support. Suggests that high failure rate among new consumer producers can be traced to such things as poor marketing research, poor product marketing...

Persistent link: https://www.econbiz.de/10014725041

The dynamics of innovation

Hayhurst, Roy - In: European Journal of Marketing 2 (1968) 2, pp. 131-138

marketing. Suggests that innovation should not end with the manufacturer, but be continued by the distributor and also the …

Persistent link: https://www.econbiz.de/10014725403