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~subject:"Niedrigpreisstrategie"
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Niedrigpreisstrategie
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Theorie
9,828
Theory
9,642
Brand management
9,377
Markenführung
9,376
Markenartikel
9,114
Youth
9,039
Beziehungsmarketing
8,939
Jugendliche
8,930
Relationship marketing
8,926
Brand
8,020
Markenimage
7,258
Brand image
7,209
USA
6,219
United States
5,813
Deutschland
5,523
Online-Handel
5,453
Online retailing
5,439
Kundenzufriedenheit
5,429
Customer satisfaction
5,426
Social Web
4,845
Social web
4,841
Germany
4,570
Online-Marketing
4,516
Internet marketing
4,490
Einzelhandel
4,365
Dienstleistungsqualität
4,318
Service quality
4,316
Retail trade
4,266
Werbewirkung
3,749
Advertising effects
3,699
Verbraucherverhalten
3,569
Electronic Commerce
3,564
Experiment
3,511
E-commerce
3,451
Werbung
3,232
Emotion
3,190
Advertising
3,108
Preismanagement
2,954
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Undetermined
255
Free
164
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Article
668
Book / Working Paper
258
Journal
1
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Article in journal
586
Aufsatz in Zeitschrift
586
Graue Literatur
82
Non-commercial literature
82
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80
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80
Working Paper
71
Arbeitspapier
61
Case study
30
Fallstudie
30
Hochschulschrift
30
Thesis
24
Conference paper
14
Konferenzbeitrag
14
Collection of articles of several authors
8
Sammelwerk
8
Aufsatzsammlung
6
Collection of articles written by one author
2
Conference proceedings
2
Konferenzschrift
2
Sammlung
2
Systematic review
2
Übersichtsarbeit
2
Amtsdruckschrift
1
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1
Bibliografie enthalten
1
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1
Fallstudiensammlung
1
Government document
1
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1
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1
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1
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English
844
German
80
French
2
Japanese
1
Russian
1
Spanish
1
Author
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Fageda, Xavier
11
Hüschelrath, Kai
11
Müller, Kathrin
10
Bilotkach, Volodymyr
8
Grimm, Michael
8
Groß, Sven
8
Munyehirwe, Anicet
8
O'Connell, John F.
8
Sievert, Maximiliane
8
Alderighi, Marco
7
Arbatskaya, Maria
7
Dresner, Martin
7
Hviid, Morten
7
Peters, Jörg
7
Piga, Claudio A.
7
Schröder, Alexander
7
Biswas, Abhijit
6
Castillo-Manzano, José I.
6
Redondi, Renato
6
Shaffer, Greg Eric
6
Albers, Sascha
5
Barbot, Cristina
5
Colombo, Stefano
5
Farrell, Joseph
5
Grewal, Dhruv
5
Guha, Abhijit
5
Klemperer, Paul
5
Kukar-Kinney, Monika
5
Malighetti, Paolo
5
Oliveira, Alessandro Vinícius Marques de
5
Wang, Kun
5
Alves, Carlos F.
4
Cento, Alessandro
4
Flores-Fillol, Ricardo
4
Francis, Graham
4
Jiang, Juncai
4
Klophaus, Richard
4
Lohmann, Guilherme
4
Martinez-Garcia, Esther
4
Murakami, Hideki
4
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Fachhochschule Jena / Fachbereich Betriebswirtschaft
2
AGIFORS Revenue Management Conference <2014, Buenos Aires>
1
Air Transport Research Society
1
Brown University / Department of Economics
1
Centre d'informations documentaire, Paris
1
Charles A. Dice Center for Research in Financial Economics <Columbus, Ohio>
1
Cranfield College of Aeronautics
1
EHP Edition Humanistische Psychologie
1
Gesellschaft für Ökologische Kommunikation mbH
1
Great Britain / Ministry of Agriculture, Fisheries, and Food
1
Gulf Refining Company
1
ITD-VERLAG
1
Monopolkommission
1
National Bureau of Economic Research
1
Nihon Bōeki Shinkōkai
1
Organisation for European Economic Co-Operation
1
Piper Verlag
1
Springer Fachmedien Wiesbaden
1
University of Bamberg Press
1
University of Nairobi / Housing Research and Development Unit
1
Vereinte Nationen / Department of Economic and Social Affairs
1
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Published in...
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Journal of air transport management
144
Transportation research / E : an international journal
21
Tourism management : research, policies, practice
17
Journal of business research : JBR
13
Journal of retailing
13
Journal of retailing and consumer services
13
Tourism economics : the business and finance of tourism and recreation
10
Journal of revenue and pricing management
9
Journal of marketing research : JMR
8
Handbook of low cost airlines : strategies, business processes and market environment
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of marketing
6
Journal of travel and tourism marketing
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
6
Quantitative marketing and economics : QME
6
Review of industrial organization : RIO
6
The international journal of human resource management
6
International journal of industrial organization
5
Marketing letters : a journal of research in marketing
5
Psychology & marketing
5
European journal of operational research : EJOR
4
Harvard business review : HBR
4
Journal of consumer behaviour : an international research review
4
Journal of consumer research : JCR ; an interdisciplinary bimonthly
4
Research in transportation economics
4
Retail supply chain management : quantitative models and empirical studies
4
Strategic management in the aviation industry
4
ZEW discussion papers
4
Advances in airline economics : competition policy and antitrust
3
Das Discount-Phänomen : eine 360-Grad-Betrachtung
3
Economics of transportation : the official journal of the International Transportation Economics Association
3
European research studies
3
Harvard-Business-Manager : das Wissen der Besten
3
International journal of revenue management : IJRM
3
Jenaer Beiträge zur Wirtschaftsforschung
3
Journal of business strategy
3
Journal of the Academy of Marketing Science
3
Journal of transport economics & policy : JTEP
3
Journal of transport economics and policy
3
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Source
All
ECONIS (ZBW)
916
EconStor
11
Showing
1
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10
of
927
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1
Unternehmenskultur und Veränderungsprozesse : Aufstieg und Fall eines deutschen Einzelhandelskonzerns
Hoffmann, Tanja
-
2016
Persistent link: https://www.econbiz.de/10011417564
Saved in:
2
Facebook in the low-cost
fashion
sector : the case of Primark
Del Olmo Arriaga, Josep Lluis
;
Berlanga Silvente, Vanesa
- In:
Journal of fashion marketing and management
21
(
2017
)
4
,
pp. 512-522
Persistent link: https://www.econbiz.de/10011795882
Saved in:
3
How to compete effectively against low-cost competitors
Berman, Barry
- In:
Business horizons
58
(
2015
)
1
,
pp. 87-97
Persistent link: https://www.econbiz.de/10010476147
Saved in:
4
Pricing policies that protect your
brand
: how to prevent unauthorized discounting
Israeli, Ayelet
;
Zelek, Eugene F. <Jr.>
- In:
Harvard business review : HBR
98
(
2020
)
2
,
pp. 76-83
Persistent link: https://www.econbiz.de/10012288872
Saved in:
5
Low cost strategy as a remedial prescription for resuscitating Nigeria's ailing domestic airline industry : the customers' perspective
Ajeyalemi, Oladipupo
;
Olarewaju, Adeniyi
- In:
Consumer behavior review : CBR
4
(
2020
)
2
,
pp. 66-83
Persistent link: https://www.econbiz.de/10012285273
Saved in:
6
Using consumer empowerment to increase the effectiveness of price discounts
Aigner, Andreas
;
Wilken, Robert
;
Geisendorf, Sylvie
- In:
Marketing : ZFP ; journal of research and management
41
(
2019
)
2
,
pp. 48-63
Persistent link: https://www.econbiz.de/10012003368
Saved in:
7
Investigating in-store shoppers' response to price specials : a research methodology
Miranda, Mario J.
-
1997
Persistent link: https://www.econbiz.de/10000973804
Saved in:
8
In search of the best bundle : hill-climbing consumers and the microdynamics of consumer choice
Kuhn, Peter Joseph
- In:
Pacific economic review
1
(
1996
)
3
,
pp. 191-214
Persistent link: https://www.econbiz.de/10001242720
Saved in:
9
The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin
;
Liu, Chih-Hsing
;
Tu, Jin-Hua
- In:
Journal of air transport management
53
(
2016
),
pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
Saved in:
10
Assessing the impact of price promotions on consumer response to online stockouts
Peinkofer, Simone T.
;
Esper, Terry L.
;
Smith, Ronn J.
; …
- In:
Journal of business logistics : JBL
36
(
2015
)
3
,
pp. 260-272
Persistent link: https://www.econbiz.de/10011482430
Saved in:
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