The coming of digital media has contributed enormously to communication. Advertising as an aspect of communication has … emergence of new media have tremendously changed the advertising business landscape. However, growing dependency on the Internet … as the ultimate source of information and communication makes it a leading advertising platform …

advertising success in Nigeria, and studies that investigate how online advert influences buyers’ decision are relatively scarce … behaviour in Nigeria. A survey approach was adopted to purposively collect data from 200 consumers that must have at any time …The use of online advertisement in media industry is increasing, and marketing enterprises in Nigeria are more and more …

This study investigated cultural pieces of advertising to indicate the ways that publicists deploy socio …, food, and telecommunications industries, harvested from The Punch newspaper, the Internet and erected advertising …