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Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011687038
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Nonprofit marketing and fundraising : a research overview
Bennett, Roger - 2019
Persistent link: https://www.econbiz.de/10011869630
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Market orientation among small to medium sized UK charitable organisations : implications for fund-raising performance
Bennett, Roger - 2008
Persistent link: https://www.econbiz.de/10003717717
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Prospective students' perceptions of university brands : an empirical study
Bennett, Roger; Ali-Choudhury, Rehnuma - In: Journal of marketing for higher education 19 (2009) 1, pp. 85-107
Persistent link: https://www.econbiz.de/10003865253
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Nonprofit Marketing and Fundraising : A Research Overview
Bennett, Roger - 2018
Cover; Title; Copyright; Contents; Preface; 1 Introduction; 2 Frameworks and foundations; 3 Fundraising in theory and practice; 4 Fundraising today and tomorrow; 5 Conclusion, reflections and opportunities for future research; Index
Persistent link: https://www.econbiz.de/10013180353