//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Online retailing"
~subject:"Social Web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Online retailing
Social Web
Consumer behaviour
81,922
Konsumentenverhalten
79,443
Theorie
9,847
Theory
9,665
Brand management
9,483
Markenführung
9,435
Youth
9,217
Markenartikel
9,145
Relationship marketing
9,024
Beziehungsmarketing
8,994
Jugendliche
8,960
Brand
8,103
Brand image
7,331
Markenimage
7,312
USA
6,286
United States
5,830
Customer satisfaction
5,624
Deutschland
5,526
Online-Handel
5,484
Kundenzufriedenheit
5,465
Social web
4,900
Germany
4,600
Online-Marketing
4,558
Internet marketing
4,548
Service quality
4,381
Einzelhandel
4,379
Dienstleistungsqualität
4,333
Retail trade
4,328
Werbewirkung
3,772
Advertising effects
3,722
Electronic Commerce
3,583
Verbraucherverhalten
3,579
Experiment
3,532
E-commerce
3,474
Advertising
3,259
Werbung
3,247
Emotion
3,218
Pricing strategy
2,968
more ...
less ...
Online availability
All
Undetermined
4,924
Free
1,914
Type of publication
All
Article
7,751
Book / Working Paper
1,773
Journal
3
Type of publication (narrower categories)
All
Article in journal
7,175
Aufsatz in Zeitschrift
7,175
Aufsatz im Buch
560
Book section
560
Graue Literatur
324
Non-commercial literature
324
Working Paper
241
Arbeitspapier
239
Hochschulschrift
173
Thesis
95
Conference paper
91
Konferenzbeitrag
91
Collection of articles of several authors
70
Sammelwerk
70
Aufsatzsammlung
59
Case study
26
Fallstudie
26
Collection of articles written by one author
24
Sammlung
24
Konferenzschrift
17
Reprint
8
Amtsdruckschrift
7
Government document
7
Guidebook
5
Lehrbuch
5
Ratgeber
5
Handbook
3
Handbuch
3
Statistik
3
Amtliche Publikation
2
Bibliografie enthalten
2
Bibliography included
2
Conference proceedings
2
Festschrift
2
Statistics
2
Systematic review
2
Textbook
2
research-article
2
Übersichtsarbeit
2
Advisory report
1
more ...
less ...
Language
All
English
9,206
German
310
French
6
Polish
3
Russian
2
Spanish
2
Serbian
1
Swedish
1
more ...
less ...
Author
All
Usman, Osly
28
Filieri, Raffaele
22
Dwivedi, Yogesh Kumar
20
Martínez-López, Francisco J.
19
Kumar, Dr. Vinay
17
Bauer, Hans H.
16
Loureiro, Sandra Maria Correia
16
Flavián Blanco, Carlos
15
Kalia, Prateek
15
Rita, Paulo
15
Hollebeek, Linda D.
14
Kukar-Kinney, Monika
14
Law, Chun Hung Roberts
14
Ghose, Anindya
13
Pavlou, Paul A.
13
Akram, Umair
12
Breugelmans, Els
12
Chung, Namho
12
Khare, Arpita
12
Ko, Eunju
12
Ozuem, Wilson
12
Rabinovich, Elliot
12
Rana, Nripendra P.
12
Benbasat, Izak
11
Carlson, Jamie
11
Cebollada, Javier
11
Choi, Jeonghye
11
Dennis, Charles
11
Gázquez-Abad, Juan Carlos
11
Liu, Yong
11
Mohd Suki, Norazah
11
Paul, Justin
11
Ruiz Mafe, Carla
11
Scheinbaum, Angeline Close
11
Shareef, Mahmud Akhter
11
Tan, Yong
11
Verhagen, Tibert
11
Baier, Daniel
10
Casaló, Luis V.
10
Forsythe, Sandra
10
more ...
less ...
Institution
All
National Bureau of Economic Research
17
Springer Fachmedien Wiesbaden
16
OECD
8
RWTH Aachen
8
IGI Global
7
Books on Demand GmbH <Norderstedt>
5
Information Resources Management Association
4
American Marketing Association
3
Center of Market Oriented Product and Production Management
2
De Gruyter Oldenbourg
2
Edward Elgar Publishing
2
Haufe-Lexware GmbH & Co. KG
2
Peter Lang GmbH
2
Technische Universität Braunschweig
2
Technische Universität Dresden
2
Universität Mannheim
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bayerische Landeszentrale für Neue Medien
1
Bergische Universität Wuppertal
1
Centre de recherche pour l'étude et l'observation des conditions de vie
1
Consumer Research and Evaluation Branch
1
Consumer and marketing law
1
Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
1
Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
1
Eberhard Karls Universität Tübingen
1
Ekonomski Institut Zagreb
1
Europäische Kommission / Consumers, Health, Agriculture and Food Executive Agency
1
Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
1
Europäische Kommission / Generaldirektion Wettbewerb
1
Fachhochschule Salzburg / Studiengang Betriebswirtschaft
1
Friedrich-Schiller-Universität Jena
1
Fritz Knapp Verlag
1
Gesellschaft für Innovatives Marketing
1
GfK Belgium <Körperschaft>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottlieb Duttweiler Institute
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
462
Journal of business research : JBR
355
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
135
International journal of internet marketing and advertising : IJIMA
133
Journal of internet commerce
117
International journal of electronic marketing and retailing : IJEMR
108
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
104
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
94
Electronic commerce research
90
Cogent business & management
81
International journal of consumer studies
78
Technological forecasting & social change : an international journal
75
Information systems research : ISR
74
Psychology & marketing
74
Journal of electronic commerce research : JECR
73
The journal of product & brand management
69
Asia Pacific journal of marketing and logistics
63
Journal of fashion marketing and management
62
International journal of retail & distribution management
61
International journal of electronic commerce : IJEC
60
The international review of retail, distribution and consumer research
59
Management science : journal of the Institute for Operations Research and the Management Sciences
58
International journal of hospitality management
57
Journal of marketing communications
57
Journal of promotion management : innovations in planning and applied research
56
International journal of e-business research : an official publication of the Information Resources Management Association
55
International journal of advertising : the review of marketing communications
51
Journal of management information systems : JMIS
51
International journal of business information systems : IJBIS
50
International journal of retail and distribution management
49
The journal of brand management : an international journal
49
Journal of marketing
48
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
47
Journal of retailing
47
Tourism management : research, policies, practice
47
Journal of international consumer marketing
43
Journal of the Academy of Marketing Science
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Journal of marketing management : MM
41
Journal of marketing management : JMM ; journal of the Academy of Marketing
40
more ...
less ...
Source
All
ECONIS (ZBW)
9,521
EconStor
3
Other ZBW resources
2
OLC EcoSci
1
Showing
1
-
10
of
9,527
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Understanding designer clothing purchases over the internet
Fogel, Joshua A.
;
Schneider, Mayer
- In:
Journal of fashion marketing and management
14
(
2010
)
3
,
pp. 367-396
Persistent link: https://www.econbiz.de/10008654371
Saved in:
2
Online behaviour of luxury
fashion
brand
advocates
Parrott, Guy
;
Danbury, Annie
;
Kanthavanich, Poramate
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 360-383
Persistent link: https://www.econbiz.de/10011502872
Saved in:
3
Web atmospheric qualities in luxury
fashion
brand
web sites
Kim, Hyeonsoo
;
Choi, Yun Jung
;
Lee, Yuri
- In:
Journal of fashion marketing and management
19
(
2015
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10011502875
Saved in:
4
Effects of social media marketing and selected marketing constructs on stages of
brand
loyalty
Suha Fouad Salem
;
Salem, Sharif Omar
- In:
Global business review
22
(
2021
)
3
,
pp. 650-673
Persistent link: https://www.econbiz.de/10012591346
Saved in:
5
Understanding the social consumer
fashion
brand
engagement journey : insights about reputed
fashion
brands
Naeem, Muhammad
;
Ozuem, Wilson
- In:
The journal of brand management : an international journal
28
(
2021
)
5
,
pp. 510-525
Persistent link: https://www.econbiz.de/10012601209
Saved in:
6
Brand
community and its impact on
brand
love and repurchase intention in the
fashion
industry context
Al Khasawneh, Mohammad Hamdi
;
Eid, Dana
;
Safi, Farah
; …
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 88-110
Persistent link: https://www.econbiz.de/10013258245
Saved in:
7
User engagement in social media : an explorative study of Swedish
fashion
brands
Geissinger, Andrea
;
Laurell, Christofer
- In:
Journal of fashion marketing and management
20
(
2016
)
2
,
pp. 177-190
Persistent link: https://www.econbiz.de/10011575484
Saved in:
8
Building
brand
loyalty in e-commerce of
fashion
lingerie
Sanchez Torres, Javier A.
;
Arroyo-Cañada, Francisco-Javier
- In:
Journal of fashion marketing and management
21
(
2017
)
1
,
pp. 103-114
Persistent link: https://www.econbiz.de/10011703068
Saved in:
9
Storygiving as a co-creation tool for luxury brands in the age of the internet : a love story by Tiffany and thousands of lovers
Hughes, Mine Üçok
;
Bendoni, Wendy K.
;
Pehlivan, Ekin
- In:
The journal of product & brand management
25
(
2016
)
4
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011607063
Saved in:
10
The implications of digital marketing on WeChat for luxury
fashion
brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->