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's experience of the Internet. This paper endeavors to fill this research gap by conducting an empirical study amongst 226 … and the website depends on the individual's experience of using the Internet. Price discount has a direct influence on … attitude toward the website when the individual is an "expert" Internet user but not when they are a novice. In the case of …
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Internet in Spain and the different motives for buying them hedonic-pleasurable and utilitarian. We conducted an initial study …
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