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Möglichkeiten der Unternehmenspräsentation im Internet : Voraussetzungen, Kategorien und Design
Born, Thomas; Grob, Sandra - 2007
Persistent link: https://www.econbiz.de/10003666777
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A taxonomy of online marketing methods for corporate communication
Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021
Persistent link: https://www.econbiz.de/10012491724
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Online public relations
Phillips, David - 2001
Persistent link: https://www.econbiz.de/10001520311
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Press releases online : the effectiveness of Calliope as an online writing center for business communication
Van Waes, Luuk (contributor);  … - 2004 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002090187
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Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies
Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819
Persistent link: https://www.econbiz.de/10013493044
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Consumer relevant online communication channels in Czech Republic in the consumer goods category
Farková, Alena; Lhotáková, Markéta - In: Central European business review : CEBR 3 (2014) 1, pp. 20-26
Persistent link: https://www.econbiz.de/10010407821
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CSR online: internet based communication
Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006
Persistent link: https://www.econbiz.de/10003350812
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The collateral damage of C2C communications on social networking sites : the moderating role of firm responsiveness and perceived fairness
Adjei, Mavis T.; Nowlin, Edward L.; Ang, Tyson - In: Journal of marketing theory and practice 24 (2016) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10011489607
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Shiedling or engaging : the use of online shareholder platforms in investor relations
Hoffmann, Christian; Aeschlimann, Lea - In: Corporate communications : an international journal 22 (2017) 1, pp. 133-148
Persistent link: https://www.econbiz.de/10011599997
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Disclosing too much? : situational factors affecting information disclosure in social commerce environment
Sharma, Shwadhin; Crossler, Robert E. - In: Electronic commerce research and applications 13 (2014) 5, pp. 305-319
Persistent link: https://www.econbiz.de/10011349126