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A taxonomy of online marketing methods for corporate communication

Hajarian, Mohammad; Camilleri, Mark Anthony; Díaz, Paloma - In: Strategic corporate communication in the digital age, (pp. 235-250). 2021

Persistent link: https://www.econbiz.de/10012491724

Möglichkeiten der Unternehmenspräsentation im Internet : Voraussetzungen, Kategorien und Design

Born, Thomas; Grob, Sandra - 2007

Persistent link: https://www.econbiz.de/10003666777

Online public relations

Phillips, David - 2001

Persistent link: https://www.econbiz.de/10001520311

Corporate communication through social networks : the identification of the key dimensions for dialogic communication

Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021

Persistent link: https://www.econbiz.de/10012491070

Writing Online : A Guide to Effective Digital Communication at Work

Darics, Erika - 2015

Cover -- Contents -- Acknowledgments -- Chapter 1: Digital Writing-What is the Big Deal? -- Chapter 2: Professional Communication Online -- Chapter 3: How (Not) to Use Keystrokes -- Chapter 4: Arenas of Digital Writing -- Chapter 5: Writing E-mail Messages -- Chapter 6: Chat and Instant...

Persistent link: https://www.econbiz.de/10012682976

Communicating legal information to online customers transparently : a multidisciplinary multistakeholderist perspective

Seizov, Ognyan; Wulf, Alexander J. - In: Journal of international consumer marketing 33 (2021) 2, pp. 159-177

Persistent link: https://www.econbiz.de/10012483608

Public relations practice in the digital era : trust and commitment in the interplay of interactivity effects and online relational strategies

Tong, Suk Chong - In: Journal of marketing communications 28 (2022) 7, pp. 799-819

Persistent link: https://www.econbiz.de/10013493044

Accountability.org : Online Disclosure by U.S. Nonprofits

Tremblay-Boire, Joannie; Prakash, Aseem - 2014

Why do some nonprofits signal their respect for accountability via unilateral website disclosures? We develop an … trust. We expect nonprofits’ incentives for website disclosures will be shaped by their organizational and sectoral …

Persistent link: https://www.econbiz.de/10014038658

CSR online: internet based communication

Isenmann, Ralf - In: Management models for corporate social responsibility, (pp. 247-255). 2006

Persistent link: https://www.econbiz.de/10003350812

Politicians Online! MEP Communication Strategies in the Internet Era

Braghiroli, Stefano - 2014

Recent decades have witnessed a dramatic growth of internet-based communication. This phenomenon and its still partially unexplored potential have increasingly attracted the attention of a growing number of political entrepreneurs. This paper analyses to what extent it has characterized vertical...

Persistent link: https://www.econbiz.de/10014173215