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Histogram distortion bias in consumer choices

Lu, Tao; Yuan, May; Wang, Chong; Zhang, Xiaoquan - In: Management science : journal of the Institute for … 68 (2022) 12, pp. 8963-8978

Persistent link: https://www.econbiz.de/10014284972

A study of consumer preferences for e-retailer' attributes : an application of conjoint analysis

Peral Peral, Begoña; Rey, Joaquina Rodríguez-Bobada; … - In: The international journal of management science and … (2012) 3, pp. 38-62

The aim of this work is to determine and analyse consumer preferences regarding the profiles of an e-retailer's web page. Two types of products are examined, a pleasure trip and a laptop computer, to test whether there are differences in the individuals' preferences. There are two reasons for...

Persistent link: https://www.econbiz.de/10010350250

Need for touch and haptic imagery : an investigation in online fashion shopping

Silva, Susana C.; Rocha, Thelma Valeria; De Cicco, Roberta - In: Journal of retailing and consumer services 59 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012433820

Toward auto-netnography in consumer studies

Coombes, Philip H; Jones, Scott - In: International journal of market research 62 (2020) 6, pp. 658-665

Persistent link: https://www.econbiz.de/10012308989

Trust in other people and the usage of peer platform markets

Cruijsen, Carin van der; Doll, Maurice; Hoenselaar, … - In: Journal of economic behavior & organization : JEBO 166 (2019), pp. 751-766

Persistent link: https://www.econbiz.de/10012149668

A multi-facet item response theory approach to improve customer satisfaction using online product ratings

Peng, Ling; Cui, Geng; Chung, Yuho; Li, Chunyu - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 960-976

Persistent link: https://www.econbiz.de/10012107393

Mapping brand similarities : Comparing consumer online comments versus survey data

Vriens, Marco; Chen, Song; Vidden, Chad - In: International journal of market research 61 (2019) 2, pp. 130-139

Persistent link: https://www.econbiz.de/10012172151

A conjoint analysis of customers' preferences for e-banking channels

Saxena, Noopur; Gera, Navneet; Nagdev, Kritika; Di … - In: International journal of electronic marketing and … 12 (2021) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10012509384

Analysing online reviews of restaurants in Malaysia : a novel approach to descriptive and predictive analytic

Kok Wei Khong; Shasha Teng; Butt, Mohammad Mohsin; … - In: International journal of electronic business : IJEB 16 (2021) 4, pp. 315-335

Persistent link: https://www.econbiz.de/10012669833

Zukunftsperspektiven der Shopper-Marktforschung : wie Internet und Smartphones das Kaufverhalten und damit auch die Forschung verändern

Ott, Cirk Sören - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 253-267). 2015

Persistent link: https://www.econbiz.de/10011280751

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