Narrow search
Showing 1 - 10 of 5,818
Cover Image
What makes the Indian youths to engage with online retail brands : an empirical study
Bhattacharya, Subhajit; Anand, Vijeta - In: Global business review 22 (2021) 6, pp. 1507-1529
Persistent link: https://www.econbiz.de/10012660432
Cover Image
"My store my brand" - a critical review of online and offline private label brands in India
Pangriya, Ruchita; Kumar, M. Rupesh - In: International journal of Indian culture and business … 16 (2018) 2, pp. 223-244
Persistent link: https://www.econbiz.de/10011933502
Cover Image
How digital platforms influence luxury purchase behavior in India?
Jain, Varsha; Schultz, Don E. - In: Journal of marketing communications 25 (2019) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10012203260
Cover Image
Influencing factors of brand perception on consumers' repurchase intention : an examination of online apparel shopping
Aslam, Wajeeha; Ham, Marija; Farhat, Kashif - In: Management : journal of contemporary management issues 23 (2018) 2, pp. 87-102
Persistent link: https://www.econbiz.de/10012146994
Cover Image
Maximising export returns : the use of digital media and smart technology in shopping and information gathering for food and beverages in markets relevant to New Zealand
Driver, Timothy; Saunders, Caroline; Guenther, Meike; … - 2015
Persistent link: https://www.econbiz.de/10011447740
Cover Image
How much is a picture worth? : online review picture background and its impact on purchase intention
Zhang, Mingyue; Zhao, Haichuan; Chen, Haipeng - In: Journal of business research : JBR 139 (2022), pp. 134-144
Persistent link: https://www.econbiz.de/10013194160
Cover Image
The psychological motivations of online conspicuous consumption : a qualitative study
Qattan, Jude; Al Khasawneh, Mohammad Hamdi - In: International journal of e-business research : an … 16 (2020) 2, pp. 1-16
Persistent link: https://www.econbiz.de/10012302670
Cover Image
Examining the effect of reviewer socioeconomic status disclosure on customers' purchase intention
Liu, Yuming; Du, Rong - In: Journal of global information management : an official … 28 (2020) 3, pp. 17-35
Persistent link: https://www.econbiz.de/10012304226
Cover Image
Impact of socioeconomic status on customer e-loyalty under the moderating role of perceived self-efficacy
Ghali, Zohra - In: Journal of decision systems 33 (2024) 1, pp. 53-78
Persistent link: https://www.econbiz.de/10014511928
Cover Image
What Motivates Consumers to Produce Online Reviews? Solidarity, Status, and the Soapbox Effect
McQuarrie, Edward F.; McIntyre, Shelby H.; Shanmugam, Ravi - 2013
A new kind of consumer behavior has emerged online: publishing reviews of a product or service one has consumed, for no tangible compensation (e.g., on Yelp.com). We examine three possibilities for consumers’ motivation to produce reviews: that reviews are written from a sense of community; or...
Persistent link: https://www.econbiz.de/10014039487