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~subject:"Online retailing"
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Online retailing
Spieltheorie
45,270
Game theory
42,924
Social Web
20,606
Social web
20,575
Theorie
14,983
Theory
14,467
Werbung
13,857
Online-Marketing
13,149
Internet marketing
13,033
Advertising
11,326
Consumer behaviour
10,893
Konsumentenverhalten
10,789
Werbewirkung
7,992
Advertising effects
7,766
Experiment
6,992
Nash equilibrium
3,758
Nash-Gleichgewicht
3,720
Electronic Commerce
3,496
Brand management
3,492
Markenführung
3,473
USA
3,328
E-commerce
3,304
Soziales Netzwerk
3,140
United States
3,134
Viral marketing
2,988
Virales Marketing
2,985
game theory
2,937
Social network
2,936
Relationship marketing
2,887
Beziehungsmarketing
2,884
Online-Handel
2,857
Deutschland
2,779
Internet
2,617
Wettbewerb
2,306
Germany
2,235
Marketingmanagement
2,233
Marketing management
2,200
Markenimage
2,193
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2,181
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11
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9
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9
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8
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8
Ghose, Anindya
8
Hajli, Nick
8
Qiu, Liangfei
8
Holsing, Christian
7
Nan, Guofang
7
Pavlou, Paul A.
7
Ba, Sulin
6
Barrio-García, Salvador del
6
Chen, Ying-Ju
6
Dennis, Charles
6
Duan, Wenjing
6
Duch-Brown, Néstor
6
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6
Jerath, Kinshuk
6
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6
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6
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6
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6
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6
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6
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5
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5
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5
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5
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5
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5
Li, Gang
5
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5
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5
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Journal of retailing and consumer services
106
Journal of business research : JBR
89
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
48
Electronic commerce research
47
Journal of management information systems : JMIS
46
Information systems research : ISR
44
International journal of electronic marketing and retailing : IJEMR
40
International journal of internet marketing and advertising : IJIMA
40
International journal of hospitality management
39
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
31
Management science : journal of the Institute for Operations Research and the Management Sciences
30
Journal of internet commerce
29
Technological forecasting & social change : an international journal
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
25
Journal of electronic commerce research : JECR
24
International journal of electronic commerce : IJEC
23
International journal of business information systems : IJBIS
22
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
21
European journal of operational research : EJOR
20
Electronic markets : EM ; the international journal of electronic commerce and business media
19
Journal of retailing
19
Tourism management : research, policies, practice
19
International journal of contemporary hospitality management
18
International journal of production economics
17
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
17
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
17
Journal of hospitality marketing & management
16
Electronic commerce research and applications
15
International journal of e-business research : an official publication of the Information Resources Management Association
15
International journal of networking and virtual organisations : IJNVO
14
Journal of marketing
14
International journal of retail & distribution management
13
Journal of marketing research
13
Management information systems : mis quarterly
13
Transportation research / E : an international journal
13
Asia Pacific journal of marketing and logistics
12
Cogent business & management
12
International journal of retail and distribution management
12
Journal of marketing communications
12
Journal of organizational computing and electronic commerce
12
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ECONIS (ZBW)
2,852
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1
Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan
;
Balakrishnan, Janarthanan
; …
- In:
International journal of business information systems : …
20
(
2015
)
4
,
pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
Saved in:
2
Design of free-to-play mobile games for the competitive marketplace
Civelek, Ismail
;
Liu, Yipeng
;
Marston, Sean R.
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
2
,
pp. 258-288
Persistent link: https://www.econbiz.de/10011856660
Saved in:
3
The demand effects of joint product
advertising
in online videos
Kumar, Anuj
;
Tan, Yinliang
- In:
Management science : journal of the Institute for …
61
(
2015
)
8
,
pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
Saved in:
4
Advertising
Viewability in Online Branding Campaigns
Bounie, David
-
2017
technologies to measure the viewability of
advertising
campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online
advertising
…
Persistent link: https://www.econbiz.de/10012956175
Saved in:
5
No trespassing : exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media
Zhu, Yu-Qian
;
Kanjanamekanant, Kritsapas
- In:
Information & management : the internat. journal of …
58
(
2021
)
2
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012494918
Saved in:
6
Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta
;
Udita, Kulkarni
- In:
Analele Universitătii Dunărea de Jos Galaţi
26
(
2020
)
2
,
pp. 15-24
Persistent link: https://www.econbiz.de/10012285799
Saved in:
7
The online target
advertising
design model : a conceptual model to provide theoretical guidelines, insights, and understanding in online target marketplaces and the development of...
Idemudia, Efosa C.
- In:
International journal of information technology and …
15
(
2016
)
3
,
pp. 195-226
Persistent link: https://www.econbiz.de/10011719661
Saved in:
8
Exploring the anteceding impact of personalised social media
advertising
on online impulse buying tendency
Dodoo, Naa Amponsah
;
Wu, Linwan
- In:
International journal of internet marketing and …
13
(
2019
)
1
,
pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
Saved in:
9
Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.
;
Jiménez, Fernando R.
;
Wergin, Rand
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
3
,
pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
Saved in:
10
Exploring how consumers cope with online behavioral
advertising
Ham, Chang-Dae
- In:
International journal of advertising : the quarterly …
36
(
2017
)
4
,
pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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