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Online retailing
Relationship marketing
26,443
Beziehungsmarketing
25,768
Social Web
20,859
Social web
20,828
Consumer behaviour
15,128
Konsumentenverhalten
15,062
Online-Marketing
13,268
Internet marketing
13,152
Customer satisfaction
5,944
Kundenzufriedenheit
5,893
Electronic Commerce
4,662
E-commerce
4,417
Service quality
4,358
Dienstleistungsqualität
4,344
Brand management
4,309
Markenführung
4,300
Kundenintegration
4,052
Customer integration
4,045
Online-Handel
3,683
Deutschland
3,659
Germany
3,550
Viral marketing
3,304
Virales Marketing
3,301
Theorie
3,284
Theory
3,249
Marketingmanagement
3,194
Marketing management
3,165
Markenimage
2,873
Brand image
2,871
Soziales Netzwerk
2,704
Internet
2,679
Social media
2,640
Social network
2,518
Lieferantenmanagement
2,513
Supplier relationship management
2,512
Werbewirkung
2,366
Advertising effects
2,354
social media
2,190
USA
2,161
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661
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Law, Chun Hung Roberts
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11
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9
Heinemann, Gerrit
9
Lambrecht, Anja
9
Tan, Yong
9
Akram, Umair
8
Dennis, Charles
8
Ghose, Anindya
8
Hajli, Nick
8
Thaichon, Park
8
Usman, Osly
8
Holsing, Christian
7
Kumar, Vikas
7
Pavlou, Paul A.
7
Qiu, Liangfei
7
Quach, Sara
7
Skiera, Bernd
7
Duan, Wenjing
6
Duch-Brown, Néstor
6
Grewal, Dhruv
6
Kim, Jong Min
6
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6
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6
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6
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6
Olbrich, Rainer
6
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6
Ba, Sulin
5
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5
Barrio-García, Salvador del
5
Benbasat, Izak
5
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5
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5
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5
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5
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Organisation for Economic Co-operation and Development
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Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
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1
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Duncker & Humblot
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Edward Elgar Publishing
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Friedrich-Schiller-Universität Jena
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International Association for the Study of Insurance Economics
1
International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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International Scientific-Practical Conference <2022, Online>
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International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
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National Bureau of Economic Research
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1
ayway media GmbH
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Journal of retailing and consumer services
168
Journal of business research : JBR
112
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
55
Electronic commerce research
54
International journal of electronic marketing and retailing : IJEMR
50
Information systems research : ISR
49
International journal of internet marketing and advertising : IJIMA
45
Journal of management information systems : JMIS
45
International journal of hospitality management
43
Journal of internet commerce
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
International journal of business information systems : IJBIS
31
International journal of electronic commerce : IJEC
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Technological forecasting & social change : an international journal
30
Journal of electronic commerce research : JECR
28
Journal of retailing
28
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
26
International journal of e-business research : an official publication of the Information Resources Management Association
23
International journal of retail & distribution management
23
Electronic markets : EM ; the international journal of electronic commerce and business media
22
Asia Pacific journal of marketing and logistics
21
Tourism management : research, policies, practice
21
Electronic commerce research and applications
20
International journal of contemporary hospitality management
19
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
19
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
Cogent business & management
18
International journal of electronic customer relationship management : IJECRM
18
International journal of retail and distribution management
18
Journal of hospitality marketing & management
17
The international review of retail, distribution and consumer research
17
International journal of networking and virtual organisations : IJNVO
16
International journal of production economics
16
Journal of strategic marketing
16
Electronic markets : the international journal on networked business
15
International journal of technology marketing : IJTMkt
15
Marketing intelligence & planning
15
SpringerLink / Bücher
15
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ECONIS (ZBW)
3,674
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1
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1
Indian women and Facebook apparels brand communities : a study with reference to Koovs, Myntra and Shein
Kanupriya
- In:
International journal of technology marketing : IJTMkt
15
(
2021
)
2/3
,
pp. 316-331
Persistent link: https://www.econbiz.de/10012693538
Saved in:
2
Customer
motives and benefits for participating in online co-creation activities
Efthymios, Constantinides,
;
Brünink, Leonine A.
; …
- In:
International journal of internet marketing and …
9
(
2015
)
1
,
pp. 21-48
Persistent link: https://www.econbiz.de/10011387766
Saved in:
3
The impact of value co-creation behaviour within the social media context
Sleilati, Esther Bassil
;
Sfeir, Cynthia Jabbour
- In:
Asian journal of business and accounting : AJBA
14
(
2021
)
1
,
pp. 33-58
Persistent link: https://www.econbiz.de/10012587270
Saved in:
4
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
5
Effect of virtual community involvement on new product development : case studies on Indonesian online commerce companies
Nursiam, Suciwati
;
Handayani, Putu Wuri
;
Trisnaty, Ida …
- In:
International journal of business information systems : …
22
(
2016
)
4
,
pp. 397-421
Persistent link: https://www.econbiz.de/10011636583
Saved in:
6
A test of two models of value creation in virtual communities
Porter, Constance Elise
;
Devaraj, Sarv
;
Sun, Daewon
- In:
Journal of management information systems : JMIS
30
(
2013/14
)
1
,
pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
Saved in:
7
Towards a unified
customer
experience in online shopping environments : antecedents and outcomes
Bilgihan, Anil
;
Kandampully, Jay
;
Zhang, Tingting Christina
- In:
International journal of quality and service sciences
8
(
2016
)
1
,
pp. 102-119
Persistent link: https://www.econbiz.de/10011558938
Saved in:
8
Social dollars : the economic impact of
customer
participation in a firm-sponsored online
customer
community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
9
Customer
engagement
in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
Saved in:
10
Gamification in e-commerce : enhancing digital
customer
engagement
through game elements
Huseynov, Farid
- In:
Digital innovations for customer engagement, …
,
(pp. 144-161)
.
2020
Persistent link: https://www.econbiz.de/10012237990
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