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ТЕНДЕНЦИИ РАЗВИТИЯ: ОТ ЭКОНОМИ...
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Online retailing
Relationship marketing
25,528
Beziehungsmarketing
25,507
Consumer behaviour
8,984
Konsumentenverhalten
8,978
Customer satisfaction
5,463
Kundenzufriedenheit
5,438
Service quality
3,952
Dienstleistungsqualität
3,943
Brand management
2,577
Markenführung
2,575
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2,231
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2,222
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2,221
Theorie
2,220
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2,187
Supplier relationship management
2,187
Social Web
2,058
Social web
2,058
Brand image
1,897
Markenimage
1,897
Marketingmanagement
1,884
Marketing management
1,869
Electronic Commerce
1,707
E-commerce
1,658
Online-Marketing
1,593
Internet marketing
1,579
Kundenwert
1,488
Customer integration
1,477
Kundenintegration
1,477
Customer value
1,464
Vertrauen
1,390
Confidence
1,387
Einzelhandel
1,345
Retail trade
1,337
Brand
1,282
Markenartikel
1,266
Online-Handel
1,262
Customer service
1,149
Kundenservice
1,142
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Kumar, Vikas
5
Park, Jungkun
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Quach, Sara
5
Thaichon, Park
5
Weaven, Scott
5
Bang, Nguyen
4
Barari, Mojtaba
4
Bruhn, Manfred
4
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Chung, Namho
4
Deshwal, Pankaj
4
Gallino, Santiago
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Gao, Fei
4
Grewal, Dhruv
4
Hellström, Daniel
4
Hjort, Klas
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Karjaluoto, Heikki
4
Moriuchi, Emi
4
Netessine, Serguei
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Singh, Jasjit
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Teng, Nina
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Usman, Osly
4
Vakulenko, Yulia
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Yadav, Rajan
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Akturk, M. Serkan
3
Algesheimer, René
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Anshu, Kumari
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Filieri, Raffaele
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Frasquet Deltoro, Marta
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Gaur, Loveleen
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Gopalakrishna B. V.
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International Conference on Advances in National Brand and Private Label Marketing <11., 2024, Oxford>
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MITP Verlags-GmbH & Co. KG
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ayway media GmbH
1
marketing-Börse GmbH
1
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Journal of retailing and consumer services
88
Journal of business research : JBR
37
International journal of electronic marketing and retailing : IJEMR
23
Electronic commerce research
17
International journal of internet marketing and advertising : IJIMA
17
International journal of business information systems : IJBIS
16
International journal of retail & distribution management
16
Journal of internet commerce
15
Journal of retailing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
International journal of electronic commerce : IJEC
13
International journal of electronic customer relationship management : IJECRM
13
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
13
Asia Pacific journal of marketing and logistics
12
International journal of retail and distribution management
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of e-business research : an official publication of the Information Resources Management Association
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
The international review of retail, distribution and consumer research
10
International journal of technology marketing : IJTMkt
9
Journal of strategic marketing
9
Management science : journal of the Institute for Operations Research and the Management Sciences
9
Marketing intelligence & planning
9
The service industries journal
9
International journal of hospitality management
8
Journal of electronic commerce research : JECR
8
Cogent business & management
7
Information systems research : ISR
7
Journal of management information systems : JMIS
7
The journal of services marketing
7
International journal of electronic business : IJEB
6
International journal of production economics
6
International journal of production research
6
Journal of customer behaviour
6
Journal of open innovation : technology, market, and complexity
6
Journal of operations management
6
Journal of the Academy of Marketing Science
6
Psychology & marketing
6
SpringerLink / Bücher
6
Technological forecasting & social change : an international journal
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ECONIS (ZBW)
1,262
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1
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1
Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.
;
Huang, Stephen Chi-Tsun
;
Liu, Tsung-Chi
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
Saved in:
2
e-shop : transactional dimensions
Ram, Manoranjan P.
;
Pitchaiah, G.
- In:
Enterprise information systems and technology
,
(pp. 69-85)
.
2008
Persistent link: https://www.econbiz.de/10003764757
Saved in:
3
Perceived value, satisfaction, and loyalty of TV travel product shopping : involvement as a moderator
Chen, Ching-fu
;
Tsai, Meng-huan
- In:
Tourism management : research, policies, practice
29
(
2008
)
6
,
pp. 1166-1171
Persistent link: https://www.econbiz.de/10003775895
Saved in:
4
Konsumentenvertrauen : Konzepte und Anwendungen für ein nachhaltiges Kundenbindungsmanagement
Bauer, Hans H.
(
ed.
)
-
2006
Persistent link: https://www.econbiz.de/10003284144
Saved in:
5
Fulfillment im Electronic Commerce : Gestaltungsansätze, Determinanten, Wirkungen
Köcher, Martin-Matthias
-
2006
-
1. Aufl
Persistent link: https://www.econbiz.de/10003335965
Saved in:
6
A data-mining framework for designing personalized e-commerce support tools
Maciag, Timothy
;
Śle̜zak, Dominik
;
Hepting, Daryl H.
; …
- In:
Data mining for design and marketing
,
(pp. 235-250)
.
2009
Persistent link: https://www.econbiz.de/10003861768
Saved in:
7
The role of trust in e-commerce relational exchange : a unified model
Palvia, Prashant
- In:
Information & management : the internat. journal of …
46
(
2009
)
4
,
pp. 213-220
Persistent link: https://www.econbiz.de/10003862449
Saved in:
8
The role of etail quality, e-satisfaction and e-trust in online loyalty development process
Kim, Jiyoung
;
Jin, Byoungho
;
Swinney, Jane L.
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 239-247
Persistent link: https://www.econbiz.de/10003864515
Saved in:
9
Effects of website interactivity on online retail shopping behavior
Islam, Hafizul
- In:
Value creation in e-business management : 15th Americas …
,
(pp. 131-142)
.
2009
Persistent link: https://www.econbiz.de/10003866956
Saved in:
10
Online revenue enhancement : a study of website design impact on customer trust
Duh, Fu-yann
;
Hu, Linda
;
Shang, Jennifer
;
Chow, Tai-hwa
- In:
International journal of revenue management : IJRM
1
(
2007
)
3
,
pp. 293-313
Persistent link: https://www.econbiz.de/10003818577
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