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Understanding online purchase intention : the mediating role of attitude towards advertising
Hai Ho Nguyen; Bang Nguyen Viet; Nguyen Yen Thi Hoang; … - In: Cogent business & management 9 (2022) 1, pp. 1-23
Recognizing the growth of Facebook and advertising on this platform in an emerging market, we conducted a study on the … impact of Facebook advertising characteristics on the market's purchase intention. This study attempts to identify and test … attitudes towards advertising. Finally, factors such as entertainment, personalization, and credibility of Facebook ads are also …
Persistent link: https://www.econbiz.de/10014431943
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Understanding contextual determinants of likely online advocacy by millennial donors
Chell, Kathleen; Mortimer, Gary; Dang, Thy; … - In: Nonprofit and voluntary sector quarterly : journal of … 53 (2024) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10014581469
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Shopping on social networks : is this the storefront of the future?
Wiese, Melanie - In: International journal of business information systems : … 36 (2021) 3, pp. 303-326
Persistent link: https://www.econbiz.de/10012506902
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Examining beliefs, values and attitudes towards social media advertisements : results from India
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of business information systems : … 20 (2015) 4, pp. 427-454
Persistent link: https://www.econbiz.de/10011448122
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Exploring the anteceding impact of personalised social media advertising on online impulse buying tendency
Dodoo, Naa Amponsah; Wu, Linwan - In: International journal of internet marketing and … 13 (2019) 1, pp. 73-95
Persistent link: https://www.econbiz.de/10012105502
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The demand effects of joint product advertising in online videos
Kumar, Anuj; Tan, Yinliang - In: Management science : journal of the Institute for … 61 (2015) 8, pp. 1921-1937
Persistent link: https://www.econbiz.de/10011338803
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Exploring how consumers cope with online behavioral advertising
Ham, Chang-Dae - In: International journal of advertising : the quarterly … 36 (2017) 4, pp. 632-658
Persistent link: https://www.econbiz.de/10011849209
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Consumer attitudes toward human-like avatars in advertisements : the effect of category knowledge and imagery
Gammoh, Bashar S.; Jiménez, Fernando R.; Wergin, Rand - In: International journal of electronic commerce : IJEC 22 (2018) 3, pp. 325-348
Persistent link: https://www.econbiz.de/10011884530
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Advertising Viewability in Online Branding Campaigns
Bounie, David - 2017
technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …
Persistent link: https://www.econbiz.de/10012956175
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Impact of personalized social media advertisements on consumer purchase intention
Reena, Mehta; Udita, Kulkarni - In: Analele Universităţii Dunărea de Jos Galaţi / 1 26 (2020) 2, pp. 15-24
Persistent link: https://www.econbiz.de/10012285799