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Online retailing
Consumer behaviour
82,943
Konsumentenverhalten
80,463
Brand management
17,666
Markenführung
17,252
Online-Marketing
13,142
Internet marketing
13,026
Brand image
11,164
Markenimage
11,050
Relationship marketing
10,490
Beziehungsmarketing
10,456
Theorie
10,383
Theory
10,200
Social Web
9,291
Social web
9,282
Markenartikel
6,470
Brand
6,436
Online-Handel
6,406
Customer satisfaction
6,186
Kundenzufriedenheit
6,011
USA
5,756
Deutschland
5,576
United States
5,499
Germany
5,220
Werbewirkung
5,097
Electronic Commerce
5,065
Advertising effects
5,038
Viral marketing
4,875
Virales Marketing
4,855
E-commerce
4,805
Service quality
4,665
Dienstleistungsqualität
4,612
Einzelhandel
4,533
Retail trade
4,478
Marketingmanagement
4,445
Marketing management
4,424
Advertising
4,355
Werbung
4,301
Experiment
3,670
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Usman, Osly
19
Law, Chun Hung Roberts
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Kumar, Dr. Vinay
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Kalia, Prateek
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Dennis, Charles
13
Kukar-Kinney, Monika
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Breugelmans, Els
12
Rabinovich, Elliot
12
Tan, Yong
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Ba, Sulin
11
Baier, Daniel
11
Bauer, Hans H.
11
Chung, Namho
11
Dwivedi, Yogesh Kumar
11
Ghose, Anindya
11
Kim, Minjeong
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Kollmann, Tobias
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Laroche, Michel
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Liu, Yong
11
Pavlou, Paul A.
11
Choi, Jeonghye
10
Dertwinkel-Kalt, Markus
10
Forsythe, Sandra
10
Jin, Ginger Zhe
10
Khare, Arpita
10
Köster, Mats
10
Lambrecht, Anja
10
McManus, Brian
10
Viswanathan, Siva
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Akram, Umair
9
Bhatnagar, Amit
9
Campo, Katia
9
Cebollada, Javier
9
Elfenbein, Daniel W.
9
Hackl, Franz
9
Lennon, Sharron J.
9
Paul, Justin
9
Prashar, Sanjeev
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Rana, Nripendra P.
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RWTH Aachen
7
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Information Resources Management Association
4
IGI Global
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Springer Gabler <Firma>
3
Sofijski universitet "Sv. Kliment Ochridski" / Faculty of Economics
2
Springer-Verlag GmbH
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Akademie für Technikfolgenabschätzung in Baden-Württemberg
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
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Bergische Universität Wuppertal
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Berliner Wissenschafts-Verlag
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Bramann - Verlag und Beratung
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Bundesverband Digitale Wirtschaft
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Bundesverband des Deutschen Textil-Einzelhandels
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Center of Market Oriented Product and Production Management
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Centre de recherche pour l'étude et l'observation des conditions de vie
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Consumer Research and Evaluation Branch
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Consumer and marketing law
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Duncker & Humblot
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Edward Elgar Publishing
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Ekonomski Institut Zagreb
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Europäische Kommission / Generaldirektion Gesundheit und Verbraucher
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Europäische Kommission / Generaldirektion Wettbewerb
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Friedrich-Schiller-Universität Jena
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Gesellschaft für Innovatives Marketing
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Gottlieb Duttweiler Institute
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Haufe-Lexware GmbH & Co. KG
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International Association for the Study of Insurance Economics
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International Scientific-Practical Conference <2022, Online>
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International Workshop on Consumer Behaviour and Distribution in the e-Grocery Sector <Copenhagen Business School)>
1
International conference "Digital transformation of the economy: society shaping the future" <11, 2019, Bitola>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
LE Europe <Körperschaft>
1
Leibniz-Institut für Wirtschaftsforschung Halle
1
Nomos Verlagsgesellschaft
1
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Journal of retailing and consumer services
343
Journal of business research : JBR
182
International journal of electronic marketing and retailing : IJEMR
100
Electronic commerce research
92
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Journal of internet commerce
89
Information systems research : ISR
70
International journal of internet marketing and advertising : IJIMA
64
Journal of retailing
60
International journal of retail & distribution management
55
Journal of electronic commerce research : JECR
54
Journal of management information systems : JMIS
53
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
53
The international review of retail, distribution and consumer research
52
Cogent business & management
51
International journal of hospitality management
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Management science : journal of the Institute for Operations Research and the Management Sciences
50
International journal of consumer studies
46
International journal of electronic commerce : IJEC
46
International journal of retail and distribution management
46
Asia Pacific journal of marketing and logistics
45
International journal of e-business research : an official publication of the Information Resources Management Association
42
International journal of business information systems : IJBIS
41
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
38
Psychology & marketing
38
Technological forecasting & social change : an international journal
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
32
Journal of fashion marketing and management
31
Electronic commerce research and applications
30
Tourism management : research, policies, practice
28
Journal of international consumer marketing
27
Journal of the Academy of Marketing Science
27
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
25
Marketing intelligence & planning
25
International journal of contemporary hospitality management
24
International journal of electronic business : IJEB
24
Journal of hospitality marketing & management
24
Journal of marketing
24
Electronic markets : the international journal on networked business
23
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ECONIS (ZBW)
6,389
Other ZBW resources
2
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1
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
2
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
3
Are digital influencers social change catalysts? : empirical findings from the online apparel industry
Khwaja, Muddasar Ghani
;
Zaman, Umer
;
Butt, Athar Hameed
- In:
International journal of technology marketing : IJTMkt
16
(
2022
)
1/2
,
pp. 145-167
Persistent link: https://www.econbiz.de/10013258263
Saved in:
4
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
5
Reading of online reviews across different product types by Generation Y consumers
Jensen, Jan Møller
;
Pizzamiglio, Laura
- In:
International journal of internet marketing and …
10
(
2016
)
4
,
pp. 302-321
Persistent link: https://www.econbiz.de/10011688489
Saved in:
6
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
7
How valence, volume and variance of online reviews influence brand attitudes
Zablocki, Agnieszka
;
Schlegelmilch, Bodo B.
;
Houston, …
- In:
AMS review : official publication of the Academy of …
9
(
2019
)
1/2
,
pp. 61-77
Persistent link: https://www.econbiz.de/10012113569
Saved in:
8
The effects of credible online reviews on brand equity dimensions and its consequence on consumer behavior
Chakraborty, Uttam
;
Bhat, Savita
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 57-82
Persistent link: https://www.econbiz.de/10011875329
Saved in:
9
Timeliness, transparency, and trust : a framework for managing online customer complaints
Stevens, Jennifer L.
;
Spaid, Brian I.
;
Breazeale, Michael
; …
- In:
Business horizons
61
(
2018
)
3
,
pp. 375-384
Persistent link: https://www.econbiz.de/10011866294
Saved in:
10
Influence of brand related user-generated content through Facebook on consumer behaviour : a stimulus-organism-response framework
Arif, Imtiaz
;
Aslam, Wajeeha
;
Siddiqui, Hira
- In:
International journal of electronic business : IJEB
15
(
2020
)
2
,
pp. 109-132
Persistent link: https://www.econbiz.de/10012205678
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