Digital technologies lead consumers to instantaneously engage with companies online following TV advertising. As a … result, companies increasingly aim to coordinate TV advertising with consumer online behavior. This has led companies and … researchers to examine the effect of TV ads on online browsing and sales. As firms tend to show ads when consumers are most likely …

E-commerce platforms, such as Amazon, Alibaba and Flipkart, that match sellers and consumers at an unprecedented scale … sellers to advertise to consumers for positions in the search listing. Determining an optimal ranking of products in response …”), which it can optimally combine with information that it has about consumers to improve the placement of organic results, a …

technologies to measure the viewability of advertising campaigns on publisher websites. This paper discusses how the adoption of … such technologies could impact the economics of online advertising …